USD. Which is about double what I paid for my 48" C1!
They need to get out of town with that nonsense.
The C1 is for viewing content & gaming - it has limited color gamuts & can't really be used as a production monitor which is the clear focus of the new Ultrafines (for comparison Apple's Pro XDR 32" starts at NZ$9,599 with standard glass). So LG's OLED could be very tempting for professionals but too early to tell until its reviewed.