Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

View this topic in a long page with up to 500 replies per page Create new topic
1 | 2 

65 posts

Master Geek

  Reply # 625949 16-May-2012 10:48 Send private message

Just an update on this now off topic thread - I'm getting adMob fill rates of 99.55%. Seems to be no reason not to use it! 

Agree with posts above - other providers aren't quite as high.

68 posts

Master Geek

  Reply # 641368 15-Jun-2012 13:52 Send private message

Great new guys

Ad payouts for more markets

If you missed it, Microsoft Advertising also announced they’re expanding pubCenter to 17 new markets within the next few months (for a total of 36 markets), meaning app developers in more countries can get paid for advertising using Microsoft’s ad solution.  The new markets include: Austria, Brazil, Chile, Colombia, Czech Republic, Greece, Hungary, Ireland, Israel, Luxemburg, New Zealand, Poland, Portugal, Singapore, South Africa, South Korea, and Taiwan.



Infrastructure Geek
4041 posts

Uber Geek
+1 received by user: 193

Microsoft NZ

  Reply # 641691 15-Jun-2012 23:43 Send private message

fillup: Just an update on this now off topic thread - I'm getting adMob fill rates of 99.55%. Seems to be no reason not to use it! 

Agree with posts above - other providers aren't quite as high.

so, for the uninitiated, what exactly does that mean?  how does that translate into cash in hand?

Technical Evangelist
Microsoft NZ
Twitter: @nzregs

2305 posts

Uber Geek
+1 received by user: 382


  Reply # 641701 16-Jun-2012 00:35 Send private message

Fill rate = the percentage of adverts you will get depending on the number of attempted ads shown
The Fill Rate is not the most important thing. A Higher CPM (Cost per 1000 impressions) compared to a lower Fill Rate may give you more income. Ie see link below this . Mobfox has a 100% fill rate but much lower CPM.

i.e. 99.95% fill rate with 1000 impressions, 5 of them will not show an advert from that network.

I started a while back some comparisons of mobile networks but gave up after I saw how bad most mobile advertising networks where.

if you have a native app (Even if you are showing a web view with it) you cannot use adsense ads on them (you can _ONLY_ use them on webpages)

I found admob (owned by google) was the best available for Apps

These stats where tested over about 6 months of adverts with about a million impressions per month.

Note: 95% of my users where iPhone users but I would think the stats for mobile network would be device independent.

65 posts

Master Geek

  Reply # 641717 16-Jun-2012 09:24 Send private message

Since the last post, the fill rate is now 100%, so there is always an ad to show.

@Regs - As LennonNZ said. For me a high fill rate is important, as the ads physically block aspects of the trial version - without them, it is almost the full version.

The better you can specify the user, the more an advertiser will pay to show an ad, but the less ads there may be available to show (and there's all sorts of rules, like a user can only see a certain ad x times). By default adsense just collects 'Phone identity' - like location settings, but you can collect things like GPS, DOB, sex etc to get paid more per ad, at the expense of losing some users due to privacy concerns.

Nice table @LennonNZ - when was that last updated? Have you seen WP7InfoAds? It is quite a clever idea, where one guy shows ads from several providers (and publicly collates the info on Facebook. Good idea to make money at least!

1 | 2 
View this topic in a long page with up to 500 replies per page Create new topic

Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:

Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:

Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:

News »

RBI2 bidders at Rural Connectivity Symposium
Posted 29-May-2017 12:50

Edifier R1700BT speakers review: Luxury Bluetooth sounds
Posted 28-May-2017 13:06

National AI group launching next month
Posted 25-May-2017 09:54

New Zealand Digital Future, according to tech companies
Posted 25-May-2017 09:51

New Microsoft Surface Pro delivers outstanding battery life, performance
Posted 25-May-2017 09:34

Garmin VIRB 360 brings immersive 360-degree 5.7K camera experience
Posted 25-May-2017 09:30

Telecommunications monitoring report: Are you being served?
Posted 24-May-2017 11:54

NetValue partners with CRM Provider SugarCRM
Posted 23-May-2017 20:04

Terabyte looms as Vocus users download 430GB a month
Posted 19-May-2017 14:51

2degrees tips into profit after seven lean years
Posted 19-May-2017 09:47

2degrees growth story continues
Posted 17-May-2017 15:25

Symantec Blocks 22 Million Attempted WannaCry Ransomware Attacks Globally
Posted 17-May-2017 12:41

HPE Unveils Computer Built for the Era of Big Data
Posted 17-May-2017 12:39

Samsung Galaxy S8 Plus review: Beautiful, feature-packed
Posted 16-May-2017 20:14

After ten years of mail pain Spark is done with Yahoo
Posted 15-May-2017 13:12

Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.