After a night to let it sink in I think common sense has kicked it and I wont be upgrading at all.
I think Apple has priced me out considering there is nothing new that warrants the dollar difference from my 7 plus to the XS Max
Going off the recent trend I think Apple products will continue to rise in price until the market says otherwise which means this could well be my last iPhone. Unfortunate as I prefer iOS over Android.
I hope more people make the same decision.
As I stated in my above post, even purchasing an XR (which in fairness is probably a very nice upgrade from the 7 Plus) is still showing an acceptance of Apples high prices.
Disclaimer: I contributed to the problem last year by getting an X.