It's a pity we can't get the ComCom to outlaw contract terms for phone/internet/power
No contracts. But I assume you still want the first three months free, a free modem, free connection and then pay $50/month for unlimited 200/200 fibre...
Contracts exist because people have an aversion to paying money to ISP's because "they are all ripping us off". There is zero loyalty in the telco space, and those that are genuinely loyal are FAR FAR FAR outweighed by the rest of the market. As soon as there is a new deal that is $2 cheaper, people will jump ship - no worries about the $500 service they just got from their previous ISP.