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246 posts

Master Geek
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  Reply # 1485200 4-Feb-2016 13:51
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Awesome news, thanks for that??





365 posts

Ultimate Geek
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  Reply # 1485230 4-Feb-2016 14:37
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wilt64: Awesome news, thanks for that??

 

 

 

I got it direct from the horse's mouth  (Dan)





mxpress

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Uber Geek
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  Reply # 1485242 4-Feb-2016 15:04
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MurrayM: Whenever I visit them I have to sign in and out whenever I'm in the room with a TV switched on.

 

You mean you choose to. You have no obligation do to so.





Richard rich.ms



246 posts

Master Geek
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  Reply # 1526740 6-Apr-2016 09:54
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mxpress:

 

wilt64: Hi everyone have a question, I like to keep a close eye on the TV ratings and used Throng www.throng.co.nz but since Throng has closed down have not been able to find another good source to check the ratings. Have checked out Nielsen but they seem to be a closed shop....
Any idea's anyone?
Cheers

Mike

 

 

 

DANNEWS.CO.NZ will be showing the daily ratings by next Monday.  I expect it will be on his Facebook page as well  

 

 

 

 

 

 

Having issues, finding Dannews not up to date with the ratings?? are there other options?

 

Very keen to know how for an example how the rating are going between Story VS Seven sharp One News VS The Hub etc.....

 

Any idea's anyone 






1297 posts

Uber Geek
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  Reply # 1526746 6-Apr-2016 10:04
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wilt64:

 

mxpress:

 

wilt64: Hi everyone have a question, I like to keep a close eye on the TV ratings and used Throng www.throng.co.nz but since Throng has closed down have not been able to find another good source to check the ratings. Have checked out Nielsen but they seem to be a closed shop....
Any idea's anyone?
Cheers

Mike

 

 

 

DANNEWS.CO.NZ will be showing the daily ratings by next Monday.  I expect it will be on his Facebook page as well  

 

 

 

 

 

 

Having issues, finding Dannews not up to date with the ratings?? are there other options?

 

Very keen to know how for an example how the rating are going between Story VS Seven sharp One News VS The Hub etc.....

 

Any idea's anyone 

 

 

You get sporadic daily information from TVNZ on the Insights and Trends page.

 

https://www.tvnz.co.nz/insights?tag=sales-insights-trends:performance-updates#tagList




246 posts

Master Geek
+1 received by user: 2


  Reply # 1526768 6-Apr-2016 10:29
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ockel:

wilt64:


mxpress:


wilt64: Hi everyone have a question, I like to keep a close eye on the TV ratings and used Throng www.throng.co.nz but since Throng has closed down have not been able to find another good source to check the ratings. Have checked out Nielsen but they seem to be a closed shop....
Any idea's anyone?
Cheers

Mike


 


DANNEWS.CO.NZ will be showing the daily ratings by next Monday.  I expect it will be on his Facebook page as well  


 



 


Having issues, finding Dannews not up to date with the ratings?? are there other options?


Very keen to know how for an example how the rating are going between Story VS Seven sharp One News VS The Hub etc.....


Any idea's anyone 



You get sporadic daily information from TVNZ on the Insights and Trends page.


https://www.tvnz.co.nz/insights?tag=sales-insights-trends:performance-updates#tagList



Thanks for that...but it is TVNZ generated information which is going to be slanted to their favour??
Is there no independent on line ratings site in NZ anymore?
Used Throng all the time and miss it heaps...





1297 posts

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  Reply # 1526794 6-Apr-2016 10:35
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wilt64:
ockel:

 

wilt64:

 

 

 

mxpress:

 

 

 

wilt64: Hi everyone have a question, I like to keep a close eye on the TV ratings and used Throng www.throng.co.nz but since Throng has closed down have not been able to find another good source to check the ratings. Have checked out Nielsen but they seem to be a closed shop....
Any idea's anyone?
Cheers

Mike

 

 

 

 

 

 

 

DANNEWS.CO.NZ will be showing the daily ratings by next Monday.  I expect it will be on his Facebook page as well  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Having issues, finding Dannews not up to date with the ratings?? are there other options?

 

 

 

Very keen to know how for an example how the rating are going between Story VS Seven sharp One News VS The Hub etc.....

 

 

 

Any idea's anyone 

 

 

 

 

 

 

You get sporadic daily information from TVNZ on the Insights and Trends page.

 

 

 

https://www.tvnz.co.nz/insights?tag=sales-insights-trends:performance-updates#tagList

 



Thanks for that...but it is TVNZ generated information which is going to be slanted to their favour??
Is there no independent on line ratings site in NZ anymore?
Used Throng all the time and miss it heaps...

 

It'd be coloured for TVNZ for sure.  Absence of information probably means Mediaworks did better on that day.

 

There's always a subscription to the nielsen data - anyone can subscribe.  Dunno how much it costs tho.  http://www.agbnielsen.co.nz


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  Reply # 1526795 6-Apr-2016 10:40
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This topic has indirectly come up several times, but the reality is that the ratings system (statistically wise at least) is very flawed.

 

 

 

With newer interconnected TV's and devices available now, the potential for more accurate ratings is there, assuming people are prepared to sign up for anonymous monitoring.

 

 

 

We were approached many years ago to contribute, but declined due to a variety of factors.  We channel hopped at the time, and you had to break your viewing down into 15 minute windows.

 

 

 

Nowadays we watch TV from a variety of sources, and delayed with the use of PVRs or online streaming catchup options.  The current system (at least was) is not particularly well set up to monitor the modern viewer habbits and possible delivery mechanisms.  They have included time shifting, but it's still a particularly manual process with 600 households only.


The data is often used to justify advertising costs, but there is a strong correlation between ad breaks and water and electricity use.  Nowadays with PVR's many viewers fast forward through the ads, or are viewing shows obtained/streamed from elsewhere.

Just not entirely sure how valid the results are is all, especially extrapolated out to cover the whole country from 600 households.


1297 posts

Uber Geek
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  Reply # 1526810 6-Apr-2016 10:57
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Jaxson:

 

This topic has indirectly come up several times, but the reality is that the ratings system (statistically wise at least) is very flawed.

 

 

 

With newer interconnected TV's and devices available now, the potential for more accurate ratings is there, assuming people are prepared to sign up for anonymous monitoring.

 

 

 

We were approached many years ago to contribute, but declined due to a variety of factors.  We channel hopped at the time, and you had to break your viewing down into 15 minute windows.

 

 

 

Nowadays we watch TV from a variety of sources, and delayed with the use of PVRs or online streaming catchup options.  The current system (at least was) is not particularly well set up to monitor the modern viewer habbits and possible delivery mechanisms.  They have included time shifting, but it's still a particularly manual process with 600 households only.


The data is often used to justify advertising costs, but there is a strong correlation between ad breaks and water and electricity use.  Nowadays with PVR's many viewers fast forward through the ads, or are viewing shows obtained/streamed from elsewhere.

Just not entirely sure how valid the results are is all, especially extrapolated out to cover the whole country from 600 households.

 

 

Absolutely right.  And the $600m question, given thats the amount spent on TV advertising, is whether adbuyers and their clients should be demanding more.  Or do they accept the flaws given the relative cost effectiveness of advertising on tv vis a vis other media?  Do they allocate more spend to newspapers that no-one reads, to radio or online (with its adblockers, expectation of free content and even less ability to measure outcomes?)?  

 

PVR's are in 50% of homes (slightly more in Sky homes than not), 90% of homes still have and watch television so there is still a wedge of non-PVR homes that watch TV and get reached by advertising.  Thats all the adbuyers care about.  Everyone else thats got a passing interest in media - noone cares about cos they have no contribution to make other than observation.

 

At least Sky has the ability to collect and measure usage in homes with 800k boxes in circulation - whether they do or not remains to be seen, whether they know how to use the data even less clear.




246 posts

Master Geek
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  Reply # 1526887 6-Apr-2016 12:25
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I have always been optimistic about the whole ratings “people meter” thing and have always wondered why TVNZ in particular TV1 always rates well which I for one don’t believe is correct. Some of this would be a “hangover” from the Analogue days where TV1 had the better coverage due to being mostly on the low band (CH1-CH3) also the older TV’s when turned off and back on again defaulted to CH1.

 

You could argue with the older generation TV1 was the channel they watched due to habit.

 

Even now some of the smart TV’s when turned off while on Freeview default to CH1 when turned back on again (noticed this a couple of weeks ago when I went into hospital for a knee operation had an all bells and whistles Samsung smart TV every time I turned it off via the remote it would default to TV1 when turned back on again)

 

I know people in the industry who say 3News (now the Hub) is far superior to One news and I for one agree. Since TV3 studio footage is now in HD the Hub, Story and Paul Henry look vey crisp compared to TV1 News that now looks tired and dated.

 

 

 

My 2c  





451 posts

Ultimate Geek
+1 received by user: 281


  Reply # 1526936 6-Apr-2016 12:53
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wilt64:
ockel:

 

 

 

You get sporadic daily information from TVNZ on the Insights and Trends page.

 

https://www.tvnz.co.nz/insights?tag=sales-insights-trends:performance-updates#tagList

 



Thanks for that...but it is TVNZ generated information which is going to be slanted to their favour??

 

TVNZ gets its ratings data from Nielsen, the same place as throng did, same place as Mediaworks does.

 

 




246 posts

Master Geek
+1 received by user: 2


  Reply # 1526949 6-Apr-2016 13:08
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Journeyman:

 

wilt64:
ockel:

 

 

 

You get sporadic daily information from TVNZ on the Insights and Trends page.

 

https://www.tvnz.co.nz/insights?tag=sales-insights-trends:performance-updates#tagList

 



Thanks for that...but it is TVNZ generated information which is going to be slanted to their favour??

 

TVNZ gets its ratings data from Nielsen, the same place as throng did, same place as Mediaworks does.

 

 

 

 

But they are not going to blow trumpets if the opposition networks are doing better....are they??  






451 posts

Ultimate Geek
+1 received by user: 281


  Reply # 1527335 6-Apr-2016 21:25
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Of course not. But it would be incorrect to suggest that TVNZ's ratings aren't independent.

 

 


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