The ad does not need to worry about trying to 'sell' us freeview, we have to get it or we won't be able to watch tv. Just tell us that and what we need to do as if we were adults.
casewindow: Most older "crap" tvs should still have the old composite RCA
Jaxson: Do any freeview boxes, sat or uhf/hd/terrestrial/dvb-t, have rf out?
I mean do you have to junk your old heap a s, just because analogue is being turned off?
If not, then stories like this are a bit hyped up.
casewindow: Here - you can have this for free - get's the message across :-)
But in all seriousness I would have featured the old telly in the 2 set-top box pictures just to get the point accorss that you don't need a new telly.
bfginger: mcraenz, wouldn't the message people derive from that image be that CRTs can't work with Freeview?
illicit: Regarding advertising;
1) If they are not confused by the poorly conveyed information, then the strange/unnecessary animations will either distract, annoy or cause people to 'switch off' and ignore the advert.
2) The current animated blob riding a whale has no relationship to the information that needs to be portrayed. (the older generations have NO IDEA what it is these adverts are trying to portray - I know this is fact as I have been in their house working and asked them "what was that advert about that was just on?" - The Answer = "I have no idea!")
3) The adverts should be designed to inform the masses, not sell them something.
There is no need to employ flashy animations and TV personalities to convey information in a strange, dis-jointed way.
I think most would agree that the advertising needs to be plain and informative. (No unrelated animations - just one person giving info with helpful shots of current aerials/dishes and analogue TVs and shots of what will be used in future.
- Ideally broken up into 'blocks' of info (ie: start with what is going to happen in 2012/13 and why).
- Run each block of info for a period (1 or 2 months?)
- Move on to the next block of info.
4a) Print advertising should be portrayed in the same plain and informative way ie: EQC style.
It should also match the current info block being run on TV.
4b) Articles in Local papers featuring info on Freeview NEEDS to be checked/approved first, there is too much misinformation going out that is confusing the general population.
5) Retail store staff need to have a decent product/service knowledge session in regard to Freeview as I have found that there is just as much misinformation coming from salespeople as there is from any other source. ( As a local installer I am more than happy to spend an hour or two of my time with the local salespeople at a product knowledge session, as it would save me hours of repetitive phone calls from confused citizens asking why their CRT needs to be thrown out next month.)
Myself and many others consider the current advertising for Freeview to be a wasted effort.
I'm sure the plain adverts will be cheaper to produce - allowing more adverts to be placed across more mediums, therefore achieving the goal of informing the masses.
In short, the above is not really a question but a summation of views expressed here on Geekzone by the small population of well informed New Zealanders. I hope this is given some serious thought/discussion and I'm sure the folks here at Geekzone are more than happy to help out in any way possible.
illicit: Any other thoughts before I proceed?
wired: 1) Can I still use my old VHS VCR? Do I need another freeview box for that
wired: how do I get the VCR to record the different channels automatically.You can't.
wired: 3) What should the hard of hearing or Deaf do? Will subtitles still be available?You mean for the freeview adverts? It is available for some programs via freeview I believe already.