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333 posts

Ultimate Geek
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Topic # 124607 13-Jul-2013 23:13
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Hello

I created an ad in Google Adwords (not express)
But regardless of what bid I use the ad still doesn't display in Google.
When I do the test option error is Ad is not triggered by keywords.
I've used chartered accountants as the heading and used that as kewords and set the price at $5.00 per day. The average position says 4.1 The status is approved but it says No that the ad is not showing due to low rank and bid and quality score. Its set to automatic bid.
Campaign type is search and display networks.
Campaign status is eligible.
Default Max CPC is set to auto.
Add has been running for x2 days.

How do I get it to show up in the yellow area in google at the top of the search.
I type in chartered accountant but its never displayed in the top or down the right hand side

Thanks
Ford

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Webhead
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  Reply # 855132 14-Jul-2013 01:41
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First problem is that your daily budget is probably too low. The ad might be shown a couple of times a day with that budget (of course depending on volume of the search word, the bids etc).

Second, low bid means you are probably showing up on page two, which would not give you a lot of volume either.

Low quality score means that Google thinks the landing page (the url you are sending people to) does not match the search word you are bidding on.

Increase your budget, remove display network (you are not going to get any quality from the display network unless you use remarketing, but let that be something you look at after you have your ads working).

If the search word you are targeting is a broad search term and of interest to a lot of people, don't expect to get a low click through rate. You might be better of using a search phrase or a narrower search term.

PS: To get it up on the yellow area your click through rate and your quality score needs to be high. You can achive this by being very spesific in your ad. So use a very spesific search term/phrase and make sure that it matches your landing page.

Good luck! :)






333 posts

Ultimate Geek
+1 received by user: 6


  Reply # 855395 14-Jul-2013 17:40
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Hello
I'll try that thanks.
By landing page do you mean my web address (domain name) that the person arrives at should be the same as the keyword or phrase that I use?
Thanks

Webhead
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  Reply # 855554 14-Jul-2013 22:55
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Landing page = The url you are sending people to. It should almost never be your front page, but a page that is spesific to what you are advertising. (Of course, that depends on your home page). But my experience is that the front page of most websites are more general in their topic, while a sub page about the topic you are advertising will be more targeted and relevant to what you are advertisting.






333 posts

Ultimate Geek
+1 received by user: 6


  Reply # 856193 16-Jul-2013 02:56
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Hello
Thanks for that suggestion.

I contacted Google again and the problem was actually the Account Balance was 0.02 cents in credit and payment was set to Manual so there wasn't enough money for the ads to run.

So I set payment to automatic and solved.
I paused the ad and created the same ad in Adwords Express and its all working.
47 views in around 12 hours.
So that's good I think.

Ford

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