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Topic # 193762 23-Mar-2016 12:12
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I'm needing to design a website for a new small business, and I've little experience in doing this. My "client" (AKA my wife!) is thinking of a simple one-page approach and my intent is to use a Squarespace template such as Pacific, that enables this one-page design.

 

We've also discussed using a carousel as the banner at the top of the page to promote the key messages/features of her business, using a combination of images and associated text (much as this page here does - http://www.exporthaus.co.nz/ (created on Strikingly) - but probably full-width images with overlaid text).

 

I've not yet confirmed whether this is feasible in Squarespace (well, without using developer mode to amend the page's code which isn't an option), but I've also read advice on many sites that carousels are not particularly effective and are now best avoided. As such, I'm looking for advice on how better to highlight the key services the business will offer.

 

What I want to get across early on in the site is something three key services: say in crude terms "one-on-one counselling"; "group workshops"; "developing materials"; the original idea was to have each of these with their own appropriate image on a carousel at the top of the page (as per the link above). Each would have a link to a more detailed summary of services further down the page.

 

I understand there are a number of members here who are f/t website designers or have experience in such design - I'd appreciate any advice as whether a carousel is the best way to achieve what we're after, or if not what would be a more appropriate solution to present those key messages at the top without filling the initial view of the site with lots of text.

 

Am I better to just not worry about pushing these key services at the top, and keep that relatively clean, simply ensuring they're clear and obvious in the "What we provide" section?

 

Thanks in advance!

 

 


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  Reply # 1518459 23-Mar-2016 14:46
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I know there's been some research showing carousels are ineffective and distracting. I'm a fan of having as little as possible "above the fold" - maybe just a high-level text menu the company name/logo and some a key message/image that sets the tome for the business, and then have a static grid - either 3x1 with a section for each of the three services or, if one service is more "important" you grid could make that a larger section of the grid.

 

An example is: http://www.fabrica.it/ 

 

 




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  Reply # 1518898 24-Mar-2016 11:36
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andrew027:

 

I know there's been some research showing carousels are ineffective and distracting. I'm a fan of having as little as possible "above the fold" - maybe just a high-level text menu the company name/logo and some a key message/image that sets the tome for the business, and then have a static grid - either 3x1 with a section for each of the three services or, if one service is more "important" you grid could make that a larger section of the grid.

 

An example is: http://www.fabrica.it/ 

 

 

 

Thanks, Andrew for the feedback. This has confirmed that we'll stay away from using a carousel.

 

As an alternative, we were thinking of having something like this for "above the fold":

 

Click to see full size

 

That mock-up assumes a blank background behind the company name etc, but three images below, each with text overlaid - we think the company name and the headings related to the three "services" text is enough information to provide the viewer with a clear idea as to what the company provides without making it too text-heavy, while also giving direct access into the content.

 

Would having three images fixed across the page potentially be a bit messy? Alternatively, we could simply use one image (with the three "services" text still in a grid, overlaying this image). A fancier version could have a related image popping up only in the grid square when the mouse hovers over that grid square (as on the site you linked to), but TBH that's probably way above my (and possibly the site's) abilities!

 

(Re-reading your message, I'm wondering whether you're meaning have a full-width image below the company name, then below that image have the 3 x 1 grid with a plain background, as opposed to having an image behind the text; can you confirm which you meant?)

 

Anyway, any further thoughts on this would be really appreciated. Thanks again...

 

 

 

 

 

 

 

 


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