macuser: I think there is a pretty clear difference between abusive and assertive. Why should anyone be punished for having a legitimate opinion, and expressing that opinion in non abusive language.
Surely nobody thinks that you will be considered a bully for expressing genuine concerns/differing opinions.
The problem is with people who have nothing to add to the conversation except swear words and wishing death.
Well I guess I don't consider what went on at my high school assertive. Life is full of adversity, we seem to be being encouraged to insulate our kids to the point where they can't understand it and therefore have no coping methods to deal with it. Obviously there are scales, but picking up a nickname which isn't nice, at school which you get called for a while. doesn't constitute "bullying" in my book, not compared to what I went through (Which included that and much more) at school.
Yes I agree sustained abuse is terrible whether it be facebook, sms etc.