theUpload:jeffnz: Kies may not work for a variety of reasons especially if it has been rooted.
Odin is really only needed for the initial rooting and installation of recovery after that only need to use CWM to flash new Roms.
If the phone is properly bricked Odin won't help
You can use odin to flash anything to the device, Kernal, baseband and Roms
And in this situation we are talking about stock roms not custom, I'm not sure this guys is aware of what CWM or Rooting is.
And Odin is one of the the only tools to fix a bricked device, its based off the old goldcard method. If you can get to bootloader then odin can help, if you can't get to bootloader well kies can't help you either and then the only hope is a proper goldcard or a service repair technicians tools.
I am aware of what it is used for and use mobile Odin when required. If your phone is properly bricked you won't be able to access download mode therefore Odin is of little use however a usb Jig may give you access.
Anyway this is off topic my apologies.