One of its main criticisms is the quality of the screen:
Despite the fact that BenQ makes displays and imaging products all the live-long day, the screen on the Agora 4G is sadly sub-standard. I didn’t expect a $229 handset to have a 1080p panel, but a 720p one where I couldn’t see every single individual pixel while also lamenting the lack of saturation would have been nice. It almost looks like you’re viewing the device through a piece of Cling Wrap.
But generally they suggest it offers excellent value for money.
It'll be interesting to see if there are - or will be in time - a decent range of accessories (case etc) available for it; I shudder with the idea of paying the $25 for a screen protector being asked on Kogan's website!