I do not receive a lot of snail mail/physical mail these days. Courier yes, about once a day on average. The metal box , standing proud, in the drive receives few visitors, other than from the neighborhood dogs. But this morning there was a solo delivery. The local Newspaper Wanganui Chronicle was making me an offer. Sent to the actual address but for the “The Householder” I was about to toss it in the bin knowing that someone strong enough to hold a house didn't live here, I paused. Damm that word “FREE” on the cover!
I then fought for several seconds with the environmentally irresponsible clear plastic envelope, to access the contents. The offer was a free subscription of 5 weeks worth of the physical version of the Chronicle It would include receiving, also free the additional weekend guide .property guide and TV guide. How could i refuse!
Firstly with all the “buzz” of late on the Internet about the success and potential of subscription based services, I had to complement the paper as an early adopter. Although like the websites who practice the same service the was no mention of the ongoing costs, of said service. Usually if you dig down deep enough into the website you can find the costs. The papers offer, had no reference what so ever of the potential ongoing costs I would be getting myself into.
I went to the website address provided which had a fairly straightforward form to fill out and subscribe, still no mention of price.
I also noticed the lack of the website address for their online edition.
I must admit that I wondered what it would be like to go back in time…. For me that was 38 years ago. The 8am Guildford to Waterloo train. Almost three quarters of an hour in a smelly rail carriage. Fighting for control of a broadsheet newspaper, without smacking a fellow passenger in the face. Ah those were the days!.
I wondered whether it was my environmental responsibility to subscribe for the 5 weeks then cancel, hopefully to help with the inevitable demise of the physical paper and full transition to the online version.
In the end i continued the offers journey to my waste paper basket …. (Paper rubbish only for recycling).
I then thought maybe I will checkout the online version? Maybe not a complete waste of natural resources?
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