Ford vs LTNZ

By Steve Biddle, in , posted: 17-Sep-2007 07:46

For those who haven't been following the news over the weekend Ford NZ are very unhappy with the latest road safety tv ad campaign that has been launched by Land Transport New Zealand. Looking very much like a car ad it shows the driver of a late model Ford Falcon (with badge removed) losing control and ending up rolling down a bank.

Ford are very unhappy that their car is being damaged by this campaign - afterall their car contains traction control that may stop such an accident occuring in the first place and does infer that Ford vehicles are unsafe. I must say I have to agree with them fully. The first time I saw the ad I wondered how long it would take for Ford to be concerned about one of their vehicles being used.

What also concern me though is the fact that LTNZ have completely missed the point with this ad. How many serious crashes that occur are middle aged men driving late model vehicles? How many accidents resulting in injury or death are teenage boy racers driving crappy souped up cars crashing at speed? Why are LTNZ not running a campaign featuring boy racers driving a souped up Mazda Familia doing exactly the same thing?

Other related posts:
No, AT aren’t stealing your money. How Stuff confused a nation.
The perils of using Airbnb during big events
How to remotely control your heat pump from your phone for under NZ$25

comments powered by Disqus

sbiddle's profile

Steve Biddle
New Zealand

I'm an engineer who loves building solutions to solve problems.

I also love sharing my views and analysis of the tech world on this blog, along with the odd story about aviation and the travel industry.

My interests and skillset include:

*VoIP (Voice over IP). I work with various brands of hardware and PBX's on a daily basis
  -Asterisk (incl PiaF, FreePBX, Elastix)

  -xDSL deployments

*Structured cabling
  -Home/office cabling
  -Phone & Data

*Computer networking
  -Mikrotik hardware
  -WAN/LAN solutions

*Wireless solutions
  -Motel/Hotel hotspot deployments
  -Outdoor wireless deployments, both small and large scale
  -Temporary wireless deployments
*CCTV solutions
  -Analogue and IP

I'm an #avgeek who loves to travel the world (preferably in seat 1A) and stay in nice hotels.

+My views do no represent my employer. I'm sure they'll be happy to give their own if you ask them.

You can contact me here or by email at