Watch your wallet if you shop Domino's Pizza!

By Steve Biddle, in , posted: 6-Apr-2008 19:25

I had Domino's pizza for dinner tonight and noticed that once again I received a receipt that has coupons printed on the back. One of these coupons is for "Unlimited large Pizzas from $7.90 each pickup" and the fine print lists a $2 surcharge for chicken, shrimp and half and half pizzas (voucher code CV2V)

Unfortunately it appears several months ago Domino's put their surcharge up to $2.90 for chicken, shrimp and half and half pizzas so the voucher and their stores seem completely unaware of the fact they are handing out coupons to every customer that are misleading and incorrect. If you're using one of these coupons make sure you're not overcharged as the stores don't seem interested in removing their old till rolls and apparently all their stock has the same $2 price printed on it.

I'm also rather annoyed at the way they handle "buy 1 get 1 free" vouchers such as the one currently on Tui 15kpk's. The only condition is that the pizza must be of equal or lesser value.

This is blatently misleading as as I cannot get two pizzas for the price of one using this coupon! If I use an example of a full price bbq chicken pizza @ $10.90 and $2.90 surcharge for chicken this will give me a total cost $13.80 if I buy 1 pizza. Unfortunately Domino's way of thinking is that I have to pay the $2.90 surcharge for my "free" pizza, this means it costs $16.70 to get 2 pizzas. So much for buy 1 get 1 free!

Why should I have to pay a $2.90 surcharge on top of this to get a 2nd "free" pizza? To me free means free - not $2.90

Come on Domino's - sort out your systems.

Other related posts:
CCTV exposed. Why understanding network security is so important.
Anker make some of the best USB chargers and powerbanks available. Now you can get their products shipped directly to New Zealand
United Airlines pulls out of New Zealand for Southern Hemisphere Winter – AKL/SFO becomes seasonal.

Comment by rscole86, on 6-Apr-2008 19:51

That is just plain misleading! The full price of one pizza includes surcharges! If they want to charge another surcharge for another pizza then that would be against the FTA.

Comment by paradoxsm, on 7-Apr-2008 20:08

Is it just me or does Domino's rip everyone off! Tony and others have had a few run-ins with them and blogged!

The J-ville Pizzahut is good (thanks for the tip Mauricio!) and there is always Hell pizza and Divine (Khandallah)

Domino's is kind of like the McDonalds of pizza, experience the plastic taste it one every 6 months to remind yourself just how bad it is.

Burgerfuel Courtenay is in the middle of a fitout and should be back soon!

Comment by Mike, on 8-Apr-2008 05:38

Only one word comes to mind when I hear surcharge. Supply and demand! Do you know how much a box of shrimp or a bag of chicken costs?!?!?!?! How is a business supposed to make money if they're breaking even on the pizza?

Comment by, on 8-Apr-2008 06:29

In the alternative, they could do what most other places would do. They could just say "Our buy one, get one free offer does not apply to pizzas with chicken, shrimp, or our half-and-half pizzas." I would just be grateful that they at least offer the coupon for these scenarios and only charge a small surcharge to make this possible.

Author's note by sbiddle, on 8-Apr-2008 08:20

I'm not complaining about the price of pizza or paying a surcharge for chicken.

What I am complaining abuut is receiving a coupon on the back of my till receipt that clearly says a $2 surcharge for chicken and yet the store wants to charge me a $2.90 surcharge because "our prices went up but we still have old till rolls here that have our old price on it".

As for buy 1 get one free this should be quite clear - buy one pizza and get another one free. If one pizza costs me $13.90 then how can two cost me $16.80? That's not a free pizza, that's a 2nd pizza for $2.90

Comment by Colin, on 8-Apr-2008 12:20

Life moves on... and so should you. All hail Domino's!

Comment by matt, on 29-Aug-2008 19:57

may have been a while since a post but in response to "mike's" post, the company does more than break even over the price of a pizza. a work friend of mine used to work for a pizza hut and was shocked to hear that the box costs more than the raw ingredients of a pizza. including the divisional costs of man hours, electricity and other over heads, a surcharge is just an excuse to gain more profit without having costs. to raise the price of a surcharge would indicate an increase in costs and the company having to generate more revenue any where possible. to state that the company needs the money because of overheads is wrong but it is fair for a company to impose a surcharge over varying products but the price some companies impose is bordering insane. a $12 pizza with a $3.90 surcharge then thats close to paying 1/4 of the base price for an extra topping. and then to pay this again for a free pizza..... go to Hell

sbiddle's profile

Steve Biddle
New Zealand

I'm an engineer who loves building solutions to solve problems.

I also love sharing my views and analysis of the tech world on this blog, along with the odd story about aviation and the travel industry.

My interests and skillset include:

*VoIP (Voice over IP). I work with various brands of hardware and PBX's on a daily basis
  -Asterisk (incl PiaF, FreePBX, Elastix)

  -xDSL deployments

*Structured cabling
  -Home/office cabling
  -Phone & Data

*Computer networking
  -Mikrotik hardware
  -WAN/LAN solutions

*Wireless solutions
  -Motel/Hotel hotspot deployments
  -Outdoor wireless deployments, both small and large scale
  -Temporary wireless deployments
*CCTV solutions
  -Analogue and IP

I'm an #avgeek who loves to travel the world (preferably in seat 1A) and stay in nice hotels.

+My views do no represent my employer. I'm sure they'll be happy to give their own if you ask them.

You can contact me here or by email at