If you’re a sports fan in New Zealand you’ll be aware of the acquisition of the New Zealand broadcast rights to the English Premier League by Coliseum Sport, a new start-up who’s goal is to break the stranglehold of existing broadcast TV by streaming games over the internet.
Unfortunately for Coliseum they’re already set themselves up to fail. Not because of their model, but the poor technological solutions that they’ve chosen to deliver their content. Delivery of video content over the internet is the future of media, and with the rollout of fibre optic cable to 75% of New Zealand homes by 2019 as part of the Ultra Fast Broadband (UFB) rollout, New Zealand homes will have the capability and bandwidth to enable broadcasters to bypass existing terrestrial and satellite delivery platforms – that’s not to say New Zealand doesn’t already have world class broadband, because we do - over 80% of premises are capable of receiving a internet connection of at least 10Mbps, and around 50% of those premises are capable of receiving VDSL2 which can deliver between 30Mbps and 70Mbps depending on your distance from your local exchange or roadside cabinet. What UFB does differently is enable guaranteed bandwidth to premises, and more importantly enables multicast delivery of content over the UFB network, something that is essential to deliver high bandwidth content to multiple premises. Delivering content over the internet is the way of the future, particularly as people move to replace viewing live content with watching On Demand content when and where it suits them.
Coliseum Sport’s failing isn’t the decision to deliver content over the internet – it’s the options that exist to view their streamed content. No matter how many internet enabled devices people may have in their home, the big screen TV is still the entertainment hub of the home. While tablets may be convenient for watching content in bed, nothing can match the experience of watching high definition content on a big screen TV. Logic would dictate that anybody looking at replacing the existing broadcast model would focus on replicating the experience, but it seems it’s the aspect Coliseum have chosen to ignore. Right now your only option for watching Coliseum Sport content is to use a PC as their content uses Adobe Flash for it’s streaming – although there are are Android and iOS apps in development to allow viewing content on these devices. If you want to watch content on your big screen TV your only option is to hook a PC up to your TV, something that’s not difficult if you own a laptop, but it’s still a very cumbersome task that simply shouldn’t be required. If you don’t own a laptop that you can move to near your TV it’s probably not even an option.
Coliseum’s have completely overlooked the fact that every home in the country that has a TV with Integrated Freeview|HD (known as an IDTV – Integrated Digital TV) or a MyFreeview|HD recorder already has the technology built in to solve their problem. Pretty much every IDTV sold these days is required to have internet connectivity to comply with Freeview specifications. While many so called smart TVs already have their own applications such as YouTube for viewing content from the internet, building applications for multiple brands of TVs is expensive and time consuming, and that’s where MHEG5 steps in to save the day.
MHEG5 is an open standards Application Programme Interface (API) that is mandatory on every Freeview|HD IDTV or Freeview Set Top Box (STB) sold in New Zealand. MHEG5 allows interactive applications to be run on the TV or STB, an example of which is the Freeview Electronic Program Guide (EPG). The EPG application is device agnostic, meaning it will run on every MHEG5 capable device and deliver the same consistent user experience across every device that it’s run on. One of the coolest features of MHEG5 is the interactive channel extensions and ICStreaming extensions – two extensions that allow interactive content on your TV using content that is sourced via the internet. Support for this is required on every Freeview|HD IDTV and MyFreeview|HD recorder now sold, and it means your TV can access streaming content delivered over a broadband connection without the end user having to install any software or change any settings - all that’s required is for the TV to be correctly connected to an Internet connection. Support for ICStreaming is not required on every standard Freeview STB, however some do support this capability.
MHEG5 ICStreaming is already used in countries such as the UK to deliver BBC iPlayer content to end users, and has also been chosen by Quickflix who will be launching a MHEG5 based service into the New Zealand market before the end of 2013. This will make viewing Quickflix content on your TV as simple as watching regular broadcast channels, and means Quickflix don’t have to develop applications for the different brands of smart TVs on the market.
The capabilities of MHEG5 are exceptionally powerful, and there is nothing to stop other broadcasters or ISPs from building their own MHEG5 applications and delivering content over the internet. What’s surprising so far is the lack of interest from existing players such as TVNZ and Media Works who both currently offer On Demand services, but make viewing that content on a TV far more difficult than it needs to be. The key is making content easy to access, and both of these players, along with Coliseum Sport, don’t yet seem to have grasped this simple concept.
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