Do Jetstar employ PR people who don’t understand graphs?

By Steve Biddle, in , posted: 27-Aug-2014 10:36

The people over at Jetstar posted a graph on their Twitter account his morning. Clearly the intention was to show that they’re better than Air New Zealand when it comes to on-time performance. I’m not quite sure if it really does show that.

jq ontime

It’s no secret that Air New Zealand have had terrible on-time performance across their main trunk routes in recent times. These problems have existed for a number of reasons, not but least

A) The move from 737 to A320 aircraft with 38 more seats. Meeting 30 minute turnaround times for some domestic flights has been a challenge. But Jetstar operate A320 aircraft as well you may say – but the key being Air NZ average passenger loadings on their flights are significantly higher than Jetstar. While not the sole cause, in conjunction with the following it’s lead to major problems in recent months.

B) Jetstar operate strict timeframes for gate closure – be on the plane 15 minutes before your flight or you’ll miss it. Air New Zealand aren’t quite so strict, something that customers may like, but ultimately it can cause delays.

C) Koru Lounges. Jetstar don’t have airport lounges in New Zealand. This means passengers are waiting at the gate rather than in the lounge. With many travellers preferring to wait in the lounge until the last minute, it ultimately has the ability to cause delays.

D) Delays at Wellington airport due to screening. Due to no centralised screening for jet services at Wellington airport many passengers waiting in the lounge until the last minute and all scramble to be screened, which can cause delays.

E) Air New Zealand operate significantly more services than Jetstar.

So the graph shows what everybody already knows. Air NZ lead the way in on-time performance but slipped. A lot of work in recent months is clearly shown in these results, and it shows that on-time performance from Air New Zealand is back to where it was. I’m no PR person, but releasing information showing the massive improvements your competitor is making seems a little strange. It’s great of Jetstar to point that out to the industry.



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sbiddle's profile

Steve Biddle
Wellington
New Zealand


I'm an engineer who loves building solutions to solve problems.


I also love sharing my views and analysis of the tech world on this blog, along with the odd story about aviation and the travel industry.

My interests and skillset include:

*VoIP (Voice over IP). I work with various brands of hardware and PBX's on a daily basis
  -Asterisk (incl PiaF, FreePBX, Elastix)
  -Polycom
  -Cisco
  -Linksys
  -Patton
  -Zyxel
  -Snom
  -Sangoma
  -Audiocodes

*Telecommunications/Broadband
  -xDSL deployments
  -WiMAX
  -GSM/WCDMA
  -WiFi

*Structured cabling
  -Home/office cabling
  -Phone & Data

*Computer networking
  -Mikrotik hardware
  -WAN/LAN solutions

*Wireless solutions
  -Motel/Hotel hotspot deployments
  -Outdoor wireless deployments, both small and large scale
  -Temporary wireless deployments
   
*CCTV solutions
  -Analogue and IP

I'm an #avgeek who loves to travel the world (preferably in seat 1A) and stay in nice hotels.


+My views do no represent my employer. I'm sure they'll be happy to give their own if you ask them.


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