On Monday this week New Zealand saw the launch of a new nationwide Internet provider back by Fairfax and known as Stuff Fibre. Much fanfare (mainly on Fairfax owned stuff.co.nz) has preceded the launch over the last few months. Stuff Fibre joins the list of around 100 existing ISP’s in the incredibly competitive retail market.
Anybody visiting Stuff today will see some new advertising. Apparently a mere two days after launch Stuff Fibre is the #1 ranked National Fibre Provider according to broadbandcompare.co.nz
#1 for what? That’s a very good question. Visiting the broadbandcompare site offers no suggestions as to what Stuff Fibre have been ranked #1 for. There are no website comments, and as broadbandcompare doesn’t actually rank ISP’s or plans it doesn’t appear it’s #1 for anything. Considering their offerings only hit the market on Monday I’d be surprised if Stuff fibre had any more than a few hundred active connections across New Zealand.
Broadbandcompare is a newly launched comparison site that attempt to compare broadband plans across a large number of ISP’s. It’s revenue appears to be advertising based, with ISP’s being able to buy packages promoting their products and brand on the site. There is absolutely nothing wrong with this. This model however does bring the concept of integrity into play. Since there is absolutely no feedback or reader comments any views or rankings on the site appear to be either the views of the site providers and/or influenced by advertising paid to them by ISP’s.
Stuff promoting their own business through the use of “promoted content” with a meaningless claim that could quite simply be summed up as bullshit really takes journalism to a whole new low.
UPDATE - broadbandcompare have now said any claims made by Stuff are incorrect, and that they have contacted Stuff about removal of these ads.
Other related posts:
No, AT aren’t stealing your money. How Stuff confused a nation.
The perils of using Airbnb during big events
How to remotely control your heat pump from your phone for under NZ$25
comments powered by Disqus