As of this morning ALL the early bird tickets for Tech Ed 2008 will be sold – and well over half the total tickets are sold – in less than two weeks!
You might think that we rejoice greatly to see Tech Ed tickets selling well. And, well yes – two years ago we did. It was great to see the event sell out eight weeks ahead of schedule as it validates what we are doing and sends a clear message that we are hitting the right spot with customers.
However, last year we sold out even earlier, and the only advertising we did had a great big “sold out” on it – which was the first many people heard of Tech Ed registration. This leaves lots of people saying they missed out because they didn’t find out that registration was open until after it was sold out, and others grumbling that their management dithered about purchasing a ticket or whatever.
That's right. 100% of early bird tickets sold out, and about 5% of normal price tickets are gone too. If you are planning to attend this event you should be working on this now.
The image above is deep linked to the official site - so I would expect it to be updated frequently, but it is not in real-time. Just visit the site or check this blog post again to see the progress - and get your tickets soon! If the image is broken refresh your browser to reload it.
This week I had a meeting with the PR folks involved with this event - a great meeting, because we managed to get started almost four months before the event, unlike last year when I only decided to have this Unofficial Tech Ed Blog running just a couple of weeks before the conference.
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Registrations are now open - and 6% of the early bird tickets were sold on the first day already.
I am working on having access to the conference to cover this year's event again with posts about the keynote, exhibitors, and sessions like we did last year.
Keep an eye on this blog, and make sure to subscribe to its RSS feed.
As for me, I have another hour waiting here in the Auckland Airport Koru Lounge before flying back home to Wellington.
It was great to be able to meet you in the show floor, write about interesting services, products, and people I met during these three days in Auckland.
Until next year when I hope to write another Unofficial Tech Ed blog.