Here's the video:
We have some video interviews coming up in the blog later this week and Sara explains about CodePlex in one of the videos we'll be uploading. Keep an eye in this blog.
Tech Ed content
• 11 tracks, 4 virtual tracks
• 128 sessions including 1 panel discussion
• 98 speakers
• 43 Microsoft speakers, 3 Regional Directors, 22 partner, 6 customer, 9 Microsoft Most Valuable Professionals
• Most common speaker name Michael followed by Andrew
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• Expecting ~120GB of traffic
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Hands on Labs
• ~200 different labs
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Distributing and monetising Windows Mobile applications with Windows Mobile Marketplace (and some bad pictures)
Sorry for the poor picture quality - light inside the room was conspiring with my poor photography skills against good quality...
Loke Uei is responsible for creating and deploying technical resources and content to over 1,000 field evangelists within Microsoft on all Windows Mobile topics and technologies.
During this session Loke Uei gave us a first glimpse on the latest version of Windows Marketplace for Mobile, a new feature being introduced with Windows phones based on Windows Mobile 6.5, launching from early October, and being released soon after as a free download for existing Windows Mobile 6.0 and Windows Mobile 6.1 devices.
Loke Uei told the audience about the characteristics of a good on-line marketplace - the most important for developers is perhaps the discoverability. There are already thousands of Windows Mobile applications available for purchase through third party online stores, but all those require the user to be able to use the web from a PC, download an install file, tether their mobile device, transfer the file and install the application.
Windows Marketplace for Mobile cuts through this long process allowing users to find applications directly from their mobile devices, as well as managing download and install without having to get near a PC.
Another characteristic of a good on-line store is "confidence", and Loke Uei says users will have confidence when purchasing their mobile applications because of an automatic instant refund process. Refunding will be available up to 24 hours from when the application is purchased and users will have the right to return the purchase with no questions asked.
We had a live demo of the latest version of this marketplace for mobile - which Loke Uei says was only possible because he got the "Go ahead" minutes before the session started:
Things developers should know:
- Revenue sharing is always 70/30 for developers. Even if an operator enters the mix, Microsoft will pay the operator share from their 30%.
- It costs US$99 to enroll your first applications - up to five "slots". Upgrades are free. New apps after this will cost US$99 each.
- Changing an application from "free" to "paid" is not considered an upgrade.
- Microsoft has a set of guidelines - applications have to follow these. For example applications that replace core functionality will be rejected. Mapping/routing applications will be rejected. Some applications may not be available in all markets.
- The marketplace launches in 29 countries - including New Zealand.
- Developers are paid through EFT, currently currencies include US dollars, Japanese Yen, Euro, Australia dollars, British pounds.
- If an application is approved but later removed from the marketplace it will then be automatically removed from all mobile devices.
- The marketplace client software will show available updates and users can choose to install them when they want.
- Software can be reinstalled and activated up to five times - for example if you lose your mobile device or change devices.
- Developers are able to specify hardware requirements that will be checked before the software is purchased.
- Even if an application is rejected from the marketplace it is still possible for developers to sell it through other channels.
Overall a good session with lots of questions. At the end Loke Uei reminded the audience about the "Race to Market Challenge", a competition to find the #1 application in the Windows Marketplace for Mobile - with a Microsoft Surface table computer as first prize.
He also talked about bringing FTTH to 75% of the households in New Zealand in the next ten years.
Microsoft Corp CFO Chris Liddell also delivered keynote today, with some tech demos in between. Chris told the audience how Microsoft has one of the largest R&D budgets in the world, with plans to invest up to $9.5 billion in 2010 alone. He doesn't see an economic meltdown coming but give five points businesses should focus on during these times:
- Focus on cash
- Streamline cost structure
- Drive operational excellence
- Compete and grow market share
- Invest in innovation
The demos included Windows 7, Microsoft Photoshynt (which is being deployed worldwide in a partnership with Adidas showing New Zealand rugby icons in their website), Microsoft Azure (which is being officially released during the Microsoft PDC conference 17 November 2009 to 21 countries including New Zealand), and Unified Communications with Microsoft Exchange Server 2010.
Overall a good keynote, but I still think it hardly came close to the one delivered by Lou Carbone during the Microsoft Tech Ed New Zealand 2007 - the best keynote I've attended ever.