Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

3g



280 posts

Ultimate Geek
+1 received by user: 15


Topic # 80011 25-Mar-2011 17:08 Send private message

I've had quite a few friends ask me why on earth "Magnum Mac" decided to change their name to Yoobee?

Any ideas?

I'm thinking that somebody in their marketing team thought it was good to have a non-limiting name that allows them to sell a wider range of products? Pity they had to choose a name that imho would be better suited for a chew-toy for a dog 8-).

NH 

Create new topic
536 posts

Ultimate Geek


  Reply # 451842 25-Mar-2011 17:32

"Who will you be?"

I iz your trusted friend
5283 posts

Uber Geek
+1 received by user: 47

Mod Emeritus
Trusted
Subscriber

  Reply # 451854 25-Mar-2011 18:55 Send private message

They did say they'll diverse into more than just Apple products when they rebranded to YooBee.. but no reasoning behind the exact naming of "YooBee". However as MakNZ said, it could be of that marketing ploy of "Who will YooBee?"




Internet is my backyard...

«Geekzone blog: Tech 'n Chips Takeaway» «Personal blog: And then...» «Photo blog: I see...»

Please read the Geekzone's FUG


1163 posts

Uber Geek


  Reply # 451861 25-Mar-2011 19:30

3g: I've had quite a few friends ask me why on earth "Magnum Mac" decided to change their name to Yoobee?

Any ideas?

I'm thinking that somebody in their marketing team thought it was good to have a non-limiting name that allows them to sell a wider range of products? Pity they had to choose a name that imho would be better suited for a chew-toy for a dog 8-).

NH 


I thought it sounded like a japanese or chinese name.

70 posts

Master Geek


  Reply # 451879 25-Mar-2011 20:44 Send private message

I think they changed from Magnum Mac because there has been some rumors going around that Apple is wanting to launch an official store. I know that may be a false rumor but I was told by the owner of the Yobee Newmarket building in Auckland that Apple wanted to purchase the building but didn't because of the lease agreement.

So Renaissance changed the name to differentiate from the soon to be Apple Store?

5232 posts

Uber Geek
+1 received by user: 763


  Reply # 451893 25-Mar-2011 21:10 Send private message

yoobee.... willing to buy really expensive products.

www.hinve.st
882 posts

Ultimate Geek
+1 received by user: 47

Trusted
Subscriber

  Reply # 452104 26-Mar-2011 16:14 Send private message

Former Renaissance employee, one of many made redundant this year.
In recent years R had aquired Magnum Mac, Natcoll, Student IT, and they have all their existing brands, Insite, Conduit etc etc. The main reason was to make one integrated brand for all products and services. At one point I remember being told that R was running 200+ domain names, and perhaps a dozen 0800 numbers. So the idea is to have one website, one phone number.
Fairly goofy name, IMHO.

Cheers,
Joseph

www.hinve.st
882 posts

Ultimate Geek
+1 received by user: 47

Trusted
Subscriber

  Reply # 452105 26-Mar-2011 16:16 Send private message

There was also a fiasco around the branding, they had the new logo and artwork etc all done, then entirely cancelled it, and started again and ended up with the current look. I recall also the board of directors was presented with lots of options of names, and YOOBEE is the one they chose.

Aussie
2209 posts

Uber Geek
+1 received by user: 217

Trusted
Subscriber

  Reply # 452121 26-Mar-2011 17:10 Send private message

NonprayingMantis: yoobee.... willing to buy really expensive products.


Yoobee... slaves to the "i" products??
yoobee... putting heaps in our bank, chur?

99 posts

Master Geek
+1 received by user: 2


  Reply # 452127 26-Mar-2011 17:44 Send private message

I recently heard that when explaining to employees the new branding they said they decided on Yoobee because it was "web 2.0" sounding.

Possibly not accurate, but something I was told.

447 posts

Ultimate Geek
+1 received by user: 1


  Reply # 452181 26-Mar-2011 19:58 Send private message

You have to read it like you're a pirate. ARRRRRR YOOBEE SEALIN ME GROG WENCH!

Create new topic




Twitter »
Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:




News »

Trending now »
Hot discussions in our forums right now:

Moment of Truth?
Created by BarTender, last reply by gzt on 22-Sep-2014 15:42 (411 replies)
Pages... 26 27 28


Festival of Democracy
Created by gzt, last reply by shk292 on 23-Sep-2014 08:48 (127 replies)
Pages... 7 8 9


GCSB Surveillance Vans?
Created by snowball, last reply by DravidDavid on 23-Sep-2014 12:18 (48 replies)
Pages... 2 3 4


Geekzone giveaway: ADATA SSD SP610 256GB and ADATA PV110 Power Bank
Created by freitasm, last reply by hairy1 on 23-Sep-2014 10:44 (44 replies)
Pages... 2 3


Predict E(l)ection 2014 & win
Created by nakedmolerat, last reply by Technofreak on 23-Sep-2014 09:38 (84 replies)
Pages... 4 5 6


TV for under $1000?
Created by TeaLeaf, last reply by richms on 22-Sep-2014 20:46 (16 replies)
Pages... 2


IOS8 - Network Load
Created by FireEngine, last reply by raytaylor on 20-Sep-2014 16:55 (45 replies)
Pages... 2 3


Looking for online productivity software recommendations
Created by fpsware, last reply by fpsware on 23-Sep-2014 11:38 (14 replies)


Geekzone Live »
Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.