I have an FTTH ISP in India and having recently returned to NZ after several years of being away in a variety of countries, to find the state of Broadband in this country as bad or worse than when I left, I have decided that I want to build one here too - FTTH, quad-play (Broadband, phone, IPTV/VOD and Mobile) all-new network, the lot.
Speed: We should be able to offer up to 1Gbit/s within our network (though realistically this sort of speed might be limited to your city for now). On International traffic, we should be able to offer 100mbit/s. We plan to peer with everyone who will let us, including APE, HIX, WIX and so on, and offer unlimited plans at a decent price (though it has not yet been determined whether unlimited will require a fair-usage policy or not... in India for about US$50 per month we can supply about 120GB of data before we get concerned).
Most of this is already organized (we have fiber access, phone numbers/VOIP, 400 international channels, a movie-catalogue and NZ mobile spectrum available to us, now looking for re-broadcast rights to NZ from Mediaworks and TVNZ).
But I'm anticipating the build of new cables out of NZ to help support us - so I'm putting together a proposal for some new cables which I hereby name TAINZ (Taiwan-NZ), SINZ (Singapore-NZ) and INZ (Indian-NZ). Probably none of these cables would land at Auckland, instead landing somewhere on the west coast (North Island) and somewhere like Dunedin or Invercargill (South Island).
These cables may have forks off to Australia, but frankly speaking, all the current government seems interested in is competing with Australia: the reason given to me by a National MP on Thursday for the corporate tax reduction from 30% to 28% was "because Australia is reducing from 30% to 29%".
The Labour MP I spoke to on Friday agreed that we basically aren't except for labour/talent itself... as far as bringing more corporates here, we should be competing with countries like Phillippines, Singapore, India, Pakistan and so forth - it sounds odd, but reportedly existing NZ call centers are quite successful.
Anyway, despite this, we have already entered in to talks with Telcos at the other end (fortunately, I have a head start because I already deal with these companies in India), but now I just have to convince the right folks in NZ's government, and we might be best to find a good place to flow to from the east coast (the USA seems the most logical choice, but why not Chile or something?).
Interestingly, according to my discussions with TelstraClear, if I purchase my wholesale bandwidth from them, I am automatically peered with them and their customers - they number their customers at 250,000, Telecoms at 600,000 and "the rest of NZ ISPs" at 250,000 combined.
What would be different?
Unlike other ISPs, you can pick and choose what service you want.
If you *just* want phone service, we would offer a completely digital service with all the same features as your normal phone (free local calls, 3-way calling, caller ID etc), and we expect this to cost a consumer around NZ$15-20 a month. National and International calls would probably be about on-par with Skype (4 or 5c a minute to NZ, Australia, HK, Singapore, China, most of Europe, USA, UK, Canada etc, and a variety to other countries).
If you *just* want broadband, we would have data plans running at 100mbit/s with data blocks between 3GB and 600GB available - currently our prices in India would put the price range at NZ$2.50 for 3GB and NZ$300 or so for 600GB. Our unlimited plans range from NZ$80 for 5mbit/s with no data cap to NZ$330 for 100Mbit/s. All traffic within our network (customer to customer or from anything we host, cache or mirror) would be free or charged at something like NZ$0.03 per GB. There would also be options for night users and so on: I have a price sheet available on Google Docs for our Indian service, but since I can't post links yet... goo dot gl slash 5x9z.
If you *just* want IPTV, of course the free-channels should be available anyway, in HD (just like freeview, only... without the interference), and a selection of other channels, including ethnic channels (Hindi and Indian-regional, Chinese, Japanese, various bits of Europe etc) for a small fee, though I don't have pricing available for getting that here yet.
And mobile. We anticipate that we should be able to do mobile at between NZ$0.25 and NZ$0.30 per minute to any network in NZ. If possible, a $20 top-up should get you maybe 60 or 100 minutes of talk-time (depending on if we can get the other players to give us better termination rates than have already been quoted to us), with probably the equal amount of minutes provided to call on-net (as in, between customers).
At the moment, we anticipate using the same model of customer-equipment that we use in India, which is the Zyxel FSG2200HNU - it comes loaded with stuff, so best to stick with it unless someone can suggest otherwise.
We anticipate that basic wiring per house should cost around NZ$200, and we may pay 50% of that (so install charge of $99 or something). We would hope to achieve similar pricing in NZ to what we have in India at least for the broadband, and if we do manage to get our own cables, bring the prices way down.