The article is about the next step to make Bluetooth present in America: in car handsfree via Bluetooth. Although the idea of introducing the concept is ok, the author tries to explain in plain English what happens when Bluetooth is used. It's a shame the article mix up pairing with synchronising, and other little misconcepts.
Everything would be ok, until the reader looks at the "Sony Ericsson's Bluetooth Car Kit" pictured in the article, and start wondering if Bluetooth is also a projection system .