Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Is O2 mobile data strategy going to work?
Posted on 17-Jul-2003 21:59 | Filed under: News


Is O2 mobile data strategy going to work?
O2 claims to carry about one-third of the UKs SMS traffic, and about one-half of all WAP page impressions. The talk from directors at a strategy briefing last week was sensible stuff about improving the user experience, building on SMS, using GPRS to seed multimedia services and kicking 3G services into the long grass until next year. Could it be that O2s data strategy is finally taking on shape after a messy few years in the wilderness?

Eden also compares O2 Active and Vodafone Live!. They're both "lifestyle" applications, icon based with attractive features.

Unlike Vodafone Live! there are no specified handsets for use with the service. Instead it is available on more than 15 existing handsets, that should increase to around 20 by August 2003. We think O2 is sensible not to tie Active to a few proprietary devices. Active is meant to be an umbrella brand, and also O2 is not big enough to influence handset production and volumes in the way that Vodafone can.




More information: http://www.ovum.com/go/content/019249.htm...


Trending now »

Hot discussions in our forums right now:

2019 Novel Coronavirus Covid-19 Discussion
Created by Batman, last reply by tdgeek on 15-Aug-2020 07:32 (13419 replies)
Pages... 893 894 895


New Sky set top box
Created by c3rn, last reply by rugrat on 14-Aug-2020 22:37 (42 replies)
Pages... 2 3


Paraparaumu Airport - possible closure
Created by Technofreak, last reply by elpenguino on 14-Aug-2020 10:46 (34 replies)
Pages... 2 3


Mortgagee sales - need law change?
Created by kingdragonfly, last reply by Sidestep on 14-Aug-2020 11:39 (43 replies)
Pages... 2 3


Does it make sense to keep switching broadband provider to claim sign-on bonus?
Created by FKM, last reply by nztim on 12-Aug-2020 21:44 (28 replies)
Pages... 2


Surface Book or Surface Laptop?
Created by RNZALR, last reply by RNZALR on 12-Aug-2020 15:18 (13 replies)

Huawei MateBook 13 launch price
Created by freitasm, last reply by freitasm on 14-Aug-2020 15:02 (24 replies)
Pages... 2


Insurance claim from the effects of a building code compliant activity but unpermited
Created by Benoire, last reply by Bung on 14-Aug-2020 22:23 (10 replies)