MegaFon Moscow opened a new service centre on Myasnitskaya street. In this new Center subscribers can get service problems solved, make payments and other services related.

Following a tradition, the new center opens with a bright art installation. From 16 July the centre hosts an exhibition of Petr Anikin's erotic photos. All visitors to the new centre can get an erotic photo on the screen of his or her mobile phone. A new erotic multimedia service from MegaFon called "Klubnichka" (Strawberry) is available for this purpose.

Other MMS service from Megafon called "Klubnichka" brings erotic photos from Penthouse magazine to owners of MMS enabled mobile phones, like the Nokia 3650.

An article from the Moscow Times also analyses the "product placement" strategy of Megafon, with some Penthouse models wearing nothing much more than their mobile phones.