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Philips introduces its series of smart LED bulb in New Zealand
Posted on 20-May-2013 11:05 | Tags Filed under: News


Philips introduces its series of smart LED bulb in New Zealand
Philips is introducing its LED-based home lighting system in New Zealand with the launch of Philips Hue, a smart web-enabled system that can be controlled from a smartphone or tablet.

Philips Hue can be set up in minutes. The intuitive app allows you to remotely control and personalise your home lighting experience with custom settings, and to programme timers.

David Procter of Philips Lighting New Zealand says, “The intuitive Hue application introduces a completely new way of interacting with and experiencing light. In the way phones, media and entertainment have been revolutionised by digital technology, now we can also personalise light and enjoy limitless applications”.

With its high quality energy-saving LED light, Philips Hue allows you to tune shades of white light or create any colour. In addition, Philips Hue can save your favourite light scenes for each room or time of day and recall them in an instant.

Smart options include the use any photo on your phone as a colour palette to paint the room with those light to create ambience or complement your decor.

Users can even control and monitor lights remotely when not at home for security and peace of mind.

Philips Hue is now available for purchase online via the Apple Store for RRP NZ$279. A starter pack includes three bulbs that simply screw into your existing lamps, and a bridge that you plug into your home Wi-Fi router.

Other clever use of the system allows consumers to utilise the Internet automating service IFTTT (If This Then That), enabling users to have the lights as indicators for weather, stocks, sports scores, emails, social media and more. They can be set to behave in any way you choose based on input from online services. For example, the bulbs can change colour if it’s going to rain and blink if you get an urgent email.

The new ‘geofencing’ feature means your smartphone or tablet can detect when you or your family are approaching or leaving home and trigger Hue’s bulbs to turn on/off automatically, or change colour or light setting – all without having to even take your device out of your pocket.

The company is working with developers by making Hue’s open APIs accessible to anyone. A software developers’ kit was recently release and over thirty new apps have already hit the market. Some of these allow Hue’s smart bulbs to coordinate with music and album art, visualise your heart rate for home workouts, assist in planetary study, respond to spoken commands, and synchronise with television screens for an ambient, immersive viewing experience.

Philips Hue uses the open ZigBee Light Link standard so that it can be integrated with other ZigBee certified systems. This means Hue bulbs can not only communicate with each other, they also have the potential for communicating with other ZigBee-based devices such as motion sensors and home thermostats, while offering a broad signal range and using significantly less stand-by power than traditional Wi-Fi systems.



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