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Hotspot? Is this something smelly or a night club?
Posted on 11-Aug-2003 00:30 | Tags Filed under: News


Hotspot? Is this something smelly or a night club?
Research by MORI amongst home PC users has revealed that seven out of 10 respondents are unable to identify a 'WiFi hotspot' from a given list of definitions.

When prompted, only 29% of home PC users correctly identified a 'WiFi hotspot' as an area covered by a wireless access point, typically set up for the Internet so that people can connect to the Web without cables.

The survey, conducted for Packard Bell, found that one per cent believe a 'WiFi hotspot' is a 'posh hot tub', one per cent a sunbed and that two per cent of respondents believe that it is 'something smelly that had been left out in the sun for too long'. One per cent think it is a microwave ready meal and two per cent of respondents identified it as a new HiFi.

Of married respondents one per cent incorrectly identify a 'WiFi hotspot' as trouble with the wife. Five per cent of all home PC users believe that it is a nightclub, whilst this rises to 10% amongst single people.

One in 10 of 15-24 year old home PC users thought that a 'WiFi Hotspot' was an area with high mobile phone reception.


More information: http://www.mori.com/polls/2003/packardbell3.s...

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