Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
PalmOne is the new name for Palm, makers of Palm OS based devices
Posted on 18-Aug-2003 18:43 | Tags Filed under: News

PalmOne is the new name for Palm, makers of Palm OS based devices
Palm announced the new name it will adopt following the proposed spin-off this fall of PalmSource, Inc., makers of Palm OS platform software. The name "palmOne, Inc." will reflect the company's handheld computer hardware and software solutions business and encompass the sub brands Zire and Tungsten, as well as Treo, upon the completion of the planned acquisition of Handspring, Inc., also expected this fall.

"Palm created an entirely new category when it delivered the first successful handheld computers in history," said Todd Bradley, Palm Solutions Group chief executive officer. "palmOne builds on the brand promise and popularity of the Palm name, while indicating our intention to continue to be the driving force of innovation."

The name palmOne was chosen following interviews with a broad spectrum of Palm customers, partners, employees, naming consultants and industry influencers. When people inside and outside the company reflect on Palm's essence, three ideas emerged consistently:

  • the company's heritage as a pioneer in handheld computing;
  • Palm's worldwide leadership, which it has retained despite an influx of competitors; and
  • the conviction that Palm always would place customers first, thereby delivering what matters most to them.

    "Our brand promise is so well understood by the marketplace that the concept of 'One' in our new name was immediately compelling," said Ken Wirt, Palm Solutions senior vice president and head of sales and marketing. "'One' is a powerful addition to the instant brand recognition and identity of the Palm name."

    The new name is characterised in two colours - deep red for the word "palm" and vibrant orange for "One," reflecting the subbrand colours for the company's Tungsten line of solutions for mobile professionals and business and its Zire line of solutions for consumers and multimedia enthusiasts, respectively. The lower-case treatment of the company name gives the word "palm" visual emphasis. Products will begin to bear the new brand name in 2004. However, a new website is live today and features product information and support services previously available at Palm.com

    "The red/orange combination is a bold departure from the blue that Palm has used for many years and builds on our new sub brands," Wirt said. "Energy, enthusiasm, power and innovation come across much stronger in our new combination."

    "Our new name also signals a new beginning at Palm," said Bradley. "Building on our momentum in the handheld computing space worldwide and complementing it with the expected integration of the award-winning Treo line of smartphones from Handspring will give palmOne the broadest portfolio of handheld computers and smartphone products led by the most xperienced team in the industry."


  • comments powered by Disqus
    Trending now »

    Hot discussions in our forums right now:

    Things to do in San Francisco?
    Created by sonyxperiageek, last reply by CJC on 19-Jun-2018 16:26 (80 replies)
    Pages... 4 5 6


    AT and rail transport in Auckland - fail.
    Created by kryptonjohn, last reply by peetter on 21-Jun-2018 14:30 (77 replies)
    Pages... 4 5 6


    Vodafone Fibre X Gigabite Extremely slow international speeds.
    Created by goodboy, last reply by ConradB on 23-Jun-2018 09:20 (34 replies)
    Pages... 2 3


    Bigpipe - Help resolving ticket.
    Created by nunz, last reply by quickymart on 22-Jun-2018 18:22 (30 replies)
    Pages... 2


    Spark chat help error.
    Created by 3puttssuck, last reply by sdav on 21-Jun-2018 22:09 (14 replies)

    Google Maps monthly bill goes up from $1000 to $30000 for Metlink Wellington
    Created by freitasm, last reply by mattwnz on 21-Jun-2018 14:13 (37 replies)
    Pages... 2 3


    Sub-1Mb ADSL speeds, room for improvement?
    Created by Invisty, last reply by DarkShadow on 20-Jun-2018 14:35 (12 replies)

    8" speakers or 6"? 5.2.1 system build
    Created by bigfulla213, last reply by Batman on 22-Jun-2018 14:36 (22 replies)
    Pages... 2