Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Studios blame SMS for movies not reaching their targets
Posted on 19-Aug-2003 17:56 | Tags Filed under: News

A few generations ago word of the mouth was too slow to spread the news about bad movies. With SMS, the audience says "not worth watching" much faster. And studios don't see the money.

An article on The Independent says "No, the executives are not blaming such bombs as The Hulk, Charlie's Angels: Full Throttle or Gigli on poor quality, lack of originality, or general failure to entertain. There's absolutely nothing new about that.

The problem, they say, is teenagers who instant message their friends with their verdict on new films - sometimes while they are still in the cinema watching - and so scuppering carefully crafted marketing campaigns designed to lure audiences out to a big movie on its opening weekend.

Five years ago, when summer movies were arguably just as bad as they are now, the average audience drop-off between a film's opening weekend and its second weekend was 40 per cent. This summer, it has been 51 per cent. In some cases, the drop-off has started between the film's opening on a Friday night and the main screenings on Saturday. The upshot: unsuccessful films disappearing from cinemas so fast that there is no time for second opinions."


More information: http://news.independent.co.uk/digital/news/st...
comments powered by Disqus
Trending now »

Hot discussions in our forums right now:

UFB cut my 30Mbps down to 20Mbps, normal?
Created by TeaLeaf, last reply by TeaLeaf on 26-May-2018 11:00 (40 replies)
Pages... 2 3


Work for dole
Created by Rikkitic, last reply by frankv on 24-May-2018 13:20 (63 replies)
Pages... 3 4 5


Draytek DV130 still the recommended VDSL modem?
Created by musicismypill, last reply by Gilco2 on 25-May-2018 18:23 (13 replies)

Geekzone giveaway: Nokia 6.1 and Nokia 7 Plus
Created by freitasm, last reply by Technofreak on 27-May-2018 21:57 (138 replies)
Pages... 8 9 10


need non-gaming desktop build spec. suggestions
Created by Lykho, last reply by Jase2985 on 27-May-2018 13:06 (12 replies)

Cloudflare Routing issue
Created by l43a2, last reply by djtOtago on 24-May-2018 18:58 (12 replies)

Safety Footwear
Created by FineWine, last reply by k1w1k1d on 24-May-2018 18:49 (12 replies)

Choosing between antivirus software best suited for Windows
Created by CypherExile, last reply by GEOMAX on 26-May-2018 10:50 (45 replies)
Pages... 2 3