SMART selects Mobilitec's content delivery solution

The Philippines' largest mobile carrier SMART Communications has selected to commercially deploy Mobilitec's prominent solution for Over-the-Air content delivery and management, mPower. SMART is Mobilitec's eleventh carrier grade commercial deployment. With this deployment, Mobilitec's customer base now represents a potential base of over 70 million users.

Serving over 10 million subscribers, SMART was looking for a scalable and reliable content download solution that will enable them to address the diversified content and pricing model preferences of their pre and post paid subscribers. With its wide range of data services, SMART needed a comprehensive solution that supports the delivery of multiple content types including ring tones, icons and applications and can be easily extended to support additional types and devices.

Subscribers can use a wireless WAP browser or a text message to discover, select and download content items thereby personalizing their device. Subscribers can also initiate the purchase of a ring tone or an icon based on a text message that will activate browsing and delivery of the item to the device through SMS.

SMART is also one of the few operators in the world selling Windows Mobile based smartphones.