Ever since he's allowed his customers to piggy-back wirelessly on his DSL Internet connection, he's seen a 30 percent jump in foot traffic on weekday afternoons.
"We're not charging anyone. All we're asking is to support us. If you're sitting here more than an hour, buy an extra latte or a sandwich for a friend, " said Azzollini, who installed his Wi-Fi, or wireless fidelity, access point in May.
Azzollini estimates he spent about $1,000 to hook up his wireless access point to his already existing DSL line. That hookup allows any of his customers who have laptop computers capable of wireless networking to connect to the Internet.
Andrew Golden was in San Francisco earlier this month for an American Bar Association conference at Moscone Center and ended up spending at least a couple of hours each day at Caffe Roma doing work.
"It was great. It was fast. It was easy," Golden said. "We probably spent about $100 on coffee and food. I'm sure that more than covered for his Internet connection for the month."