Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Pizza Hut's latest topping: SMS
Posted on 27-Aug-2003 23:33 | Tags Filed under: News


Pizza Hut's latest topping: SMS
Pizza Hut New Zealand is using a service where customers can order pizza by sending a SMS with their orders.

According to the Ericsson Mobilty World website, the project was developed by Daqsquirt. Julian Smith, General Manager of Datasquirt, says: "Extensive market research has resulted in this unique service, which perfectly complements Pizza Hut's position in the fast-food market. Using Datasquirt's patent-pending WAM-E and TEXTCODE technologies, the service is fully automated and completely integrated into Pizza Hut's national database infrastructure and logistics processes."

SMS ordering now makes up 6% of all Pizza Hut orders in New Zealand and 25% of orders from mobile phones. Pizza Hut chose text messaging to capture more market share and increase brand awareness. This tactic has worked: 50% of SMS purchasers had no previous relationship with Pizza Hut.

Seamless integration ensures all SMS orders are handled and fulfilled in real-time. In addition to the systems automation, Datasquirt has also developed and deployed an SMS customer service interface into Pizza Hut's contact centre, to provide further support for SMS orders.

Datasquirt's solution is currently being sold to other Pizza Hut operations in Australia and the United Kingdom and has been approved for global patent protection.






comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

The last thing you'd want to have, Hair Loss.
Created by Coil, last reply by Dratsab on 15-Dec-2017 17:16 (44 replies)
Pages... 2 3


Buy electrical goods from shop normal for electrician to charge more in labour?
Created by Stu1, last reply by Lastman on 15-Dec-2017 17:19 (44 replies)
Pages... 2 3


Vodafone and my terrible experience
Created by Rudster, last reply by dejadeadnz on 11-Dec-2017 22:25 (20 replies)
Pages... 2


2018 Census Q&A
Created by freitasm, last reply by IcI on 15-Dec-2017 16:42 (62 replies)
Pages... 3 4 5


BBQ Tips and Tricks
Created by Goosey, last reply by Paul1977 on 13-Dec-2017 08:49 (47 replies)
Pages... 2 3 4


End of Net Neutrality in the USA
Created by Pumpedd, last reply by Fred99 on 15-Dec-2017 17:22 (12 replies)

Washing Machine - Super exciting...
Created by WyleECoyoteNZ, last reply by davidcole on 14-Dec-2017 23:10 (12 replies)

Emergency water purification for family - alternates to lifestraw
Created by timmmay, last reply by MikeB4 on 14-Dec-2017 16:51 (22 replies)
Pages... 2