Vodafone Australia launches the Red SIM campaign

Vodafone Australia started a promotional campaign where the user can choose between different including free SMS, Vodafone Buddies and more.

The “Red Sim” campaign has launched on television and is backed up by new packaging and point of sale material.

For instance, when joining Vodafone (or on request), users can nominate a buddy. Calls to this number will be AU$ 0.20 no matter how long, with a limit of 100 minutes per recharge cycle. Or users can choose between a higher allowance of free SMS or cheaper per minute rates.