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A strategic analysis of connected and unconnected PDAs
Posted on 11-Sep-2003 18:06 | Tags Filed under: News

A strategic analysis of connected and unconnected PDAs
Low replacement rates and slow shipments have been paralyzing the PDA industry for some time. Emergence of converged devices, such as the Connected PDA, may be the latest relief the industry has been seeking. Technology research firm ABI confirms that while Connected PDAs have not gained much traction due, in part, to limitations of existing form factors, new Connected PDA products like the soon to be launched Treo 600 will change this.

Connected PDAs and Smartphones differ in that Connected PDAs are converged devices with a PDA-based standardized OS like that of Palm or Microsoft Mobile Software for Pocket PCs. Smartphones, on the other hand, are more like standard cellular handsets and employ a related OS. "Connected PDAs will represent over 50% of the total PDA market by 2006," affirms Kenil Vora, ABI analyst, "unlike Smartphones, which will continue to represent only a small portion of the overall handset market."

ABI's newest report, Personal Digital Assistants: A Strategic Analysis of Connected and Unconnected PDAs," examines the strategies adopted by major PDA OEMs and analyzes revenue growth expected in the Connected PDA market. The report finds that the overall PDA market is expected to grow to $10 billion by 2008 with a major portion derived from Connected PDAs.

Despite other research claiming an overall decline in the traditional PDA market, ABI research contends that this market will actually experience modest growth of 8% CAAG through 2008. ABI's contrarian views stem from different form factors and emerging technology applications for traditional PDAs such as telematics, satellite location, barcode scanning, RFID tracking and digital photography.

Operating Systems will be a major factor for the Connected PDA market as well. Whereas PalmSource is focused solely on the Connected PDA market, Linux and Microsoft also compete in the Smartphone segment with different variants of their OS. In this segment, Symbian's OS dominates the market. "Symbian will continue to garner individual customers for its rather user-friendly and ?sticky' OS," continues Vora, "while Microsoft's Windows Mobile Software for Smartphones will serve to frenzy the enterprise user."

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