Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
AvantGo and the Concierge Service for Nissan 2004 Maxima Campaign
Posted on 16-Sep-2003 22:00 | Tags Filed under: News

Nissan is using the AvantGo mobile Internet service to extend its "Shift_" campaign to mobile and wireless devices. Nissan has launched an affinity marketing campaign for the Nissan 2004 Maxima called the "Mobile Concierge" that packages advertising for the new car with compelling entertainment content for consumers. The Maxima Mobile Concierge includes restaurant, nightlife, hotel, business service, museum listings and other localized information licensed from 10Best, an award-winning premium destination content company. Consumers can now access information for the 25 top U.S. cities and vacation destinations via their PDAs.

Developed for Nissan by advertising house, TBWA/Chiat/Day, the Mobile Concierge campaign contains branding banners that link to a 2004 Maxima microsite designed specifically for PDAs. The mobile microsite includes vehicle specifications as well as interior and exterior images highlighting performance and luxury aspects of the car.

More information:

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Is Air New Zealand crapping on New Zealand?
Created by Rikkitic, last reply by sbiddle on 25-Mar-2018 17:43 (108 replies)
Pages... 6 7 8

Cycle Helmets, Yes or No?
Created by tdgeek, last reply by Fred99 on 23-Mar-2018 11:37 (267 replies)
Pages... 16 17 18

I have 1,000s of Blu-Rays and DVDs - how to watch them via Apple TV?
Created by KiwiTT, last reply by KiwiTT on 25-Mar-2018 12:30 (55 replies)
Pages... 2 3 4

Cockroach question
Created by Rikkitic, last reply by Batman on 24-Mar-2018 20:13 (54 replies)
Pages... 2 3 4

Drinking in NZ
Created by networkn, last reply by MikeAqua on 22-Mar-2018 14:26 (59 replies)
Pages... 2 3 4

First Driverless Car Death
Created by networkn, last reply by FireEngine on 25-Mar-2018 16:57 (80 replies)
Pages... 4 5 6

Vodafone 5G
Created by DjShadow, last reply by Rikkitic on 23-Mar-2018 16:55 (12 replies)

Australia caught cheating in cricket!
Created by Batman, last reply by Batman on 25-Mar-2018 16:00 (10 replies)