Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
AvantGo and the Concierge Service for Nissan 2004 Maxima Campaign
Posted on 16-Sep-2003 22:00 | Filed under: News



Nissan is using the AvantGo mobile Internet service to extend its "Shift_" campaign to mobile and wireless devices. Nissan has launched an affinity marketing campaign for the Nissan 2004 Maxima called the "Mobile Concierge" that packages advertising for the new car with compelling entertainment content for consumers. The Maxima Mobile Concierge includes restaurant, nightlife, hotel, business service, museum listings and other localized information licensed from 10Best, an award-winning premium destination content company. Consumers can now access information for the 25 top U.S. cities and vacation destinations via their PDAs.

Developed for Nissan by advertising house, TBWA/Chiat/Day, the Mobile Concierge campaign contains branding banners that link to a 2004 Maxima microsite designed specifically for PDAs. The mobile microsite includes vehicle specifications as well as interior and exterior images highlighting performance and luxury aspects of the car.


More information: http://www.avantgo.com...






Trending now »

Hot discussions in our forums right now:

School costs
Created by xpd, last reply by KiwiSurfer on 21-Jan-2019 18:12 (51 replies)
Pages... 2 3 4


Getting a mortgage with over 50% deposit headache (but Approved by BNZ!)
Created by Linux, last reply by mudguard on 19-Jan-2019 13:25 (248 replies)
Pages... 15 16 17


New wave of streaming services coming
Created by kingdragonfly, last reply by rugrat on 21-Jan-2019 21:43 (34 replies)
Pages... 2 3


How to kill flea infestation without killing cats
Created by Rikkitic, last reply by blakamin on 21-Jan-2019 17:12 (62 replies)
Pages... 3 4 5


Theory of Evolution
Created by kingdragonfly, last reply by mm1352000 on 21-Jan-2019 13:32 (57 replies)
Pages... 2 3 4


Why I won't be buying from PB Tech
Created by dafman, last reply by Bung on 21-Jan-2019 11:53 (95 replies)
Pages... 5 6 7


Does this home network cabinet install look right?
Created by mattwnz, last reply by cyril7 on 18-Jan-2019 09:07 (58 replies)
Pages... 2 3 4


Wife's phone hacked
Created by quickymart, last reply by quickymart on 20-Jan-2019 18:22 (34 replies)
Pages... 2 3