Nissan is using the AvantGo mobile Internet service to extend its "Shift_" campaign to mobile and wireless devices. Nissan has launched an affinity marketing campaign for the Nissan 2004 Maxima called the "Mobile Concierge" that packages advertising for the new car with compelling entertainment content for consumers. The Maxima Mobile Concierge includes restaurant, nightlife, hotel, business service, museum listings and other localized information licensed from 10Best, an award-winning premium destination content company. Consumers can now access information for the 25 top U.S. cities and vacation destinations via their PDAs.
Developed for Nissan by advertising house, TBWA/Chiat/Day, the Mobile Concierge campaign contains branding banners that link to a 2004 Maxima microsite designed specifically for PDAs. The mobile microsite includes vehicle specifications as well as interior and exterior images highlighting performance and luxury aspects of the car.