3 UK brings MTV to mobile video

Three UK signed MTV as a media content partner. AS part of their strategy to entice more users to their 3g UMTS technology, mobile video is a very importante piece.

From Tuesday 23rd September, music videos and original MTV programming can be viewed on 3 video mobiles.

Initially 3 customers will be able to access MTV mobile video packages – from music news reports, live performance footage, and music videos. Also available will be MTV's award-winning original programming including clips from Jackass and Dirty Sanchez - packaged specifically for video mobiles.

This week, 3 customers will be able to watch clips from Dido's new video 'White Flag', footage from live performances from Radiohead and Bjork and see the Jackass team's naked rollerblading exploits.

MTV will provide 3 with four packages of unique, localised content:

Daily News – running from Monday to Friday, Daily News will deliver MTV Europe’s most up to date showbiz news and gossip

MTV What's Hot – packages will review live performances and videos by leading local and international artists

Best of MTV – Three weekly shows comprising the best of MTV's award-winning programming content including Jackass and Dirty Sanchez

MTV Live Lounge – Three weekly shows offering the best of MTV's unique archive of live performance footage by artists such as Radiohead, Bjork and Bush

Graeme Oxby, Marketing Director at 3 UK, said: "We're a new network, doing things that have never been possible on a mobile before. 3 is all about video mobile – in a nutshell sound and vision at the same time – and music videos bring alive the possibilities of this technology for music fans. MTV are the leading music entertainment brand in the world and their programming is of the highest standard. We wanted the best for our customers, with this agreement we have it and we’re delighted with MTV's commitment to video mobile."