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Microsoft going after telecom market
Posted on 29-Sep-2003 07:42 | Tags Filed under: News

The new Communications and Mobile Solutions unit will sell to fixed and mobile phone operators, web hosting providers and entertainment and media companies.

Microsoft will combine its products with partner products and services and offer a bundle that will allow customers to be running with content delivery services in a couple of months. The first results of the new unit's work are to be presented at the ITU Telecom World 2003 event next month in Geneva.

A new Microsoft bundle, for example, could allow a mobile phone operator to set up a service to deliver music to mobile phones. The bundle would include Microsoft products, such as its server software, products from partners as well as content from Microsoft media partners.

Microsoft has also appointed Maria Martinez, a former Motorola executive, to serve as a vice president in its Communications and Mobile Solutions Unit. In her new role, Martinez will drive development of software and services aimed at wireless and wireline telecommunications carriers, cable television operators and media and entertainment companies, Microsoft said.

The Communications Sector is part of the Mobile and Embedded Devices Business, one of Microsoft's seven business units, which also encompasses the Mobile Devices Division, the Embedded Devices Group and the Automotive Business Unit. Pieter Knook leads the combined organization, ensuring tight integration and synergy of these important and interrelated efforts.

Martinez's key priority in her new role at Microsoft is to accelerate the growth of Microsoft's worldwide business in the Communications Sector (encompassing the Network Service Providers group as well as media and entertainment companies). Toward this aim, Martinez brings more than 20 years of experience in telecommunications and software, managing businesses that transformed emerging technologies into market-leading commercial products. This includes an appointment as CEO of Embrace Networks Inc., where she led the development of the company's technical strategy and launched the company's first software platform. She also served as vice president and general manager at Motorola Inc., where she ran the Internet Connectivity Solutions Division and the Digital Cellular Infrastructure Division, and spent 12 years at AT&T Bell Laboratories in a variety of management and engineering roles.

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