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New use for camera mobile phones: book shopping
Posted on 2-Oct-2003 07:53 | Tags Filed under: News

NeoMedia Technologies announced that it has become a member of the Web Services and Associates Programs, and concurrently introduced an application of its patented PaperClick technology which links book shoppers to price and availability information at through wireless phones or personal computers.

Charles T. Jensen, president and acting CEO of NeoMedia, said PaperClick for Camera Cell Phones can read ISBN (for International Standard Book Numbers) codes, which are on virtually every book published in more than 159 countries, and use that information to link users to information on's Web site.

"Now, shoppers can take out their Nokia 3650 camera phone at Barnes & Noble, Border's, or just about any other book store, and just take a picture of the ISBN on the book to comparison shop at right on the screen of their wireless Web browser," Jensen said. "It's kind of a high-tech version of the Santa Claus at Macy's sending Christmas shoppers to Gimbels in the classic movie, 'Miracle on 34th Street'," he mused.

Earlier this month, NeoMedia, an innovator and international leader in making information faster and easier to access, introduced PaperClick for Camera Cell Phones, available first for the Nokiar 3650 camera phone. The PaperClick software reads UPC/EAN and other bar codes - including ISBNs - through the camera's screen to link the user quickly and directly to the corresponding Web site or information, and is the first in a series of PaperClick applications. PaperClick can also be used on PC's, either scanning or entering UPC/EAN and IBN codes.

"When PaperClick for Camera Cell Phones was introduced, we said it would help turn these internationally-popular toys into Internet-enabled business tools," said Chas Fritz, NeoMedia's chairman. "Everyone who has seen PaperClick For Cell Phones calls it 'the killer wireless app' for this burgeoning marketplace," he said. "And everyone who has seen it work with ISBNs and is, quite simply, absolutely amazed!"

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