More than 400 devices support the Windows Media standard, including the latest Pioneer AV Multichannel Amplifier. This will certainly open more space for streaming to other devices like mobile phones - including non-Windows Mobile devices, since Oplayo announced earlier that it will be incorporating Windows Media player into its player for Java-based mobile phones.

During the latest CEATEC (Combined Exhibition of Advanced Technologies Show), Analog Devices demonstrated the first Windows Media Audio 9 Professional decoder chip, SHARC Melody Ultra, in conjunction with Pioneer's new VSA-AX10N-i AV amplifier. Hitachi is announcing that its BroadGear Digital Media Processor now supports Windows Media Video 9 encoding and decoding for implementation in digital television solutions, set-top boxes, video-editing equipment and more. The following device manufacturers also are announcing support for Windows Media 9 Series at CEATEC:

NEC will demonstrate the Express 5800/Internet Streaming Server DS, the applicant server for Windows Media Services 9 Series, and NEC Technica is unveiling an Internet Protocol television (IPTV) set-top box built on Windows CE .NET 4.2 with Windows Media Video 9 playback at D1 quality at 1.5 Mbps.

Matsushita Electric Industrial Co. Ltd. (Panasonic) is unveiling a new portable CD player with Windows Media Audio 9 playback that is the first portable device with support for HighMAT (TM) technology and a reference build of the Broadnow Mini, a broadband television tuner with support for Windows Media Video 9.

SANYO will demonstrate the new HDD Voice Recorder/AV Player, a portable media player and digital recorder built on Windows CE .NET 4.2 with a 20GB hard disk drive. The device will support Windows Media Audio and Windows Media Video 9 playback as well as the transfer of media from a PC. Even more, a built-in USB hosting function enables the ability to save photos from a USB Mass Storage Class digital camera and the ability to record pictures taken by a cellular phone via an SD card.