On June 4 this year, the Portuguese telecom operator Optimus launched their own branded version of Opera's Smartphone Edition on their Nokia 3650 phones. The preliminary results are now in, proving Optimus' hunch correct. Data shows users loving Opera on their phones, and data traffic sharply rising.
From May to August GPRS data traffic on Optimus' network increased a whopping 416%. Considering that Opera is merely on a small number of Optimus' phones, subscribers with Opera on their phones generate thousands of percent more data traffic than subscribers without Opera's full Internet experience.
"Already just three months from deployment we clearly see that the combination of launching Opera has been an unconditional success," says Miguel Almeida, Optimus Marketing and Sales Executive Administrator. "Opera's Web browser has contributed significantly to this huge increase in GPRS traffic. Feedback from our users has also been extremely positive. Subscribers are surprised that they can access the same Internet they are used to from their PCs on their mobile phone, and that it's just as easy to use."
Excited about Opera's breakthrough Small-Screen Rendering technology, other operators in Europe, the US and Asia will in the next few months launch customized, operator-branded Opera browsers on their phones.