Microsoft tried on the desktop before with Bob, then with the dreaded Office Assistants. A company in Korea brings an assistant for Pocket PC.
The application description promisses smart reminders, presence indication (when online), enhanced Today screen and more. Perhaps the use of a feminine figure is something akin to the Asia cultures?
Interesting line on their product description: "Your secretary turns into a beautiful lady from 9 p.m. to 5 a.m.". I can only think this is strange...