Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
SMS decline in Japan, as Photo Messaging gains terrain
Posted on 11-Oct-2003 14:05 | Tags Filed under: News


SMS decline in Japan, as Photo Messaging gains terrain
From the super-heated wireless markets of Japan, to the rapidly growing markets in China and the rest of Asia, and the newly emerging young wireless markets in Africa and the Middle East, opportunities for wireless abound, reports In-Stat/MDR. The high-tech market research firm finds that each of these market types represent distinct opportunities for wireless carriers and developers introducing new messaging services.

Japan is a pioneer in the use of mobile messaging, and is closely watched by the rest of the world to discover emerging wireless trends. One trend is the declining use of SMS in favor of newer formats such as MMS, whose emergence has been driven by the high adoption of camera phones. There, usage of Short Messaging Service (SMS) is already decreasing, primarily due to increased saturation and competition from other messaging formats. In-Stat/MDR expects that SMS will lose ground to both Multi-Message Services (MMS), e-mail, and, eventually, to Instant Messaging (IM). As users increasingly value the ability to know whether another person is present and available for correspondence, IM volumes will exceed SMS by 2005. By 2007, MMS revenues will be more than 6 times those of all other messaging formats combined.

Other findings:
  • The Asian Pacific region as a whole will see explosive growth in messaging volumes throughout the forecast period from 2003 through 2007. While SMS will generate the highest volume of messages of any format, MMS will generate nearly twice as much revenue, due to the higher tariffs charged for MMS.
  • Not surprisingly, Africa and the Middle East will be laggards in messaging adoption. Messaging for this region will be negatively impacted by low wireless penetration, low literacy, and low per-capita income.
    The report, Mobile Messaging in Japan, Asia and AME: 2003 Through 2007 (#IN030932MD), looks at Japan, China and the rest of Asia, Africa and the Middle East and details expected growth patterns for Short Messaging Services (SMS), Multi-Media Messaging Services (MMS), and wireless E-mail. Because of the number of regions covered in this report, readers will see a wide variety of market growth patterns, ranging from fully saturated markets (Japan), to rapidly growing (Asia), to newly emerging (Africa and the Middle East).


  • More information: http://www.instat.com/catalog/Wcatalogue.asp?...




    comments powered by Disqus


    Trending now »

    Hot discussions in our forums right now:

    Getting asked for Money/Food
    Created by Starscream122, last reply by Rikkitic on 19-Jan-2018 10:32 (82 replies)
    Pages... 4 5 6


    Have any Geekzone members had an Ancestry DNA test?
    Created by Linux, last reply by MurrayM on 17-Jan-2018 13:53 (50 replies)
    Pages... 2 3 4


    Debt Consolidation
    Created by networkn, last reply by tdgeek on 19-Jan-2018 12:00 (122 replies)
    Pages... 7 8 9


    Chorus New Zealand broadband 2017
    Created by freitasm, last reply by michaelmurfy on 18-Jan-2018 21:56 (15 replies)

    CGA - Faulty New Laptop
    Created by ShiBoyd92, last reply by surfisup1000 on 19-Jan-2018 11:31 (29 replies)
    Pages... 2


    Slingshot drops gig prices to $99
    Created by howdystranger, last reply by myfullflavour on 19-Jan-2018 10:59 (29 replies)
    Pages... 2


    Best place & price to get higher end car tyres? (Michelin/GoodYear etc)
    Created by Item, last reply by Senecio on 19-Jan-2018 08:37 (42 replies)
    Pages... 2 3


    NC Bose Vs Seinnheiser - ease of pairing etc
    Created by gzt, last reply by sbiddle on 15-Jan-2018 14:40 (28 replies)
    Pages... 2