HP and Ericsson announced that they are cooperating on the development of advanced Bluetooth-enabled wireless devices that will help people create, share and publish information no matter where they are. HP is the first IT company to have full access to Ericsson’s Bluetooth design solutions.
HP, as one of Ericsson’s strongest partners in Bluetooth solutions, will combine licensed Bluetooth wireless technology from Ericsson with many of its own consumer wireless devices. With Bluetooth wireless technology built into the HP devices, consumers will enjoy the ability to communicate easily with other people or devices within an office, a home or on the move.
The new version of Bluetooth also provides better voice and audio quality as well as improved coexistence with other wireless technologies. The wireless link that Bluetooth provides is a key part of the overall mobility framework that enables people to access and send information anytime and anywhere their day takes them. For enterprises and SMBs, such access to useful information while outside the office can significantly enhance productivity. As a result of the alliance expansion, HP and Ericsson expect to expand their market leadership in Bluetooth-enabled technologies. Approximately 70 million Bluetooth products are expected to be shipped in 2003, according to a recent survey by Frost & Sullivan.
The Bluetooth market is expected to approximately double in the succeeding few years. “Bluetooth is a significant element in HP’s overall mobility strategy, and our partnership with Ericsson is going to strengthen HP’s ability to provide consumers, enterprises and SMBs with the wireless devices they need to realize core productivity benefits. Moreover, HP will be able to leverage a common technology over different wireless product lines to achieve ‘better together’ synergies for our customers, ” said Felice Swapp, Director of Business Development, HP. “With the combined expertise and global reach of HP and Ericsson, we think we can advance Bluetooth-enabled devices into the mainstream of wireless usage.”