Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Nielsen numbers show New Zealanders love for online shopping
Posted on 8-Jul-2014 09:41 | Tags Filed under: News


New Zealanders shopping online ‘anytime, anyplace’ on mobile devices, such as smartphones and tablets, increased significantly last year. Nielsen, the leading provider of information and insights has found that 41 percent of smartphone owners made a purchase via the device and 58 percent of tablet owners. There are now 655,000 people shopping on their smartphones, growth of 127 percent year on year and 414,000 on their tablet (a 73% increase).

Tony Boyte, Research Director, Nielsen, explains, “For those purchasing via a smartphone, growth comes from those who are now comfortable using all the benefits it has for making shopping decisions on the go. But for tablets, their use in the shopping process is in line with ownership growth. As tablet ownership grows, we expect to see an even bigger increase in purchasing using a mobile device over the next year.”

Boyte continues, “Mobile devices also have a considerable role in the path to purchase. New Zealanders are using their smartphone and tablets for researching products, competitive price checking, finding store locations and shopping lists. Smartphones in particular are constant companions to shoppers on-the go either in-store or while travelling.”

“The way we shop is evolving, increasingly online via smartphones and tablets” commented Boyte. “Local retailers, such as Trade Me and The Warehouse, provide mobile sites and/or apps for consumers to shop where and when it is convenient which is contributing to their success.”

Trade Me is the top commerce site, reaching 56 percent of the population and had 1.9 million unique monthly visitors. The Warehouse, in second place had strong growth year on year and now reaches 22 percent of New Zealanders and 750,000 unique monthly visitors. GrabOne, Amazon reach 19 percent and 17 percent of the population respectively and attract 630,000 and 590,000 monthly visitors to their websites. Air New Zealand, eBay, Countdown, Mighty Ape, Treat Me and 1-day make up the top 10 e-commerce sites for New Zealanders to visit.




comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by Fred99 on 26-Feb-2017 20:52 (3342 replies)
Pages... 221 222 223


"Parents' lawsuit claims FaceTime caused daughter's death"
Created by kingdragonfly, last reply by richms on 23-Feb-2017 11:03 (23 replies)
Pages... 2


Vodafone / SKY merger
Created by wingbat45, last reply by tdgeek on 25-Feb-2017 07:34 (136 replies)
Pages... 8 9 10


What is this green cabinet for?
Created by DarthKermit, last reply by MadEngineer on 24-Feb-2017 21:13 (20 replies)
Pages... 2


SureSignal missed calls
Created by hairy1, last reply by froob on 23-Feb-2017 20:23 (19 replies)
Pages... 2


Best way to network my computers
Created by Rikkitic, last reply by Rikkitic on 24-Feb-2017 11:24 (75 replies)
Pages... 3 4 5


US citizens can buy grenade launchers
Created by kingdragonfly, last reply by Sam91 on 26-Feb-2017 22:53 (16 replies)
Pages... 2


Did Chorus Increase its Layer 2 speed ?
Created by Mikek, last reply by darylblake on 24-Feb-2017 22:46 (14 replies)