The Vodafone Group Plc released information that one year after the Vodafone live! was launched, the service now has over three million customers.
Vodafone has continued the rollout of Vodafone live! with a further five countries launching the service since the beginning of 2003. In Europe, Vodafone Germany now has over 1 million Vodafone live! customers, with over 710,000 in the UK and more than 430,000 in Italy.
Vodafone Live! is a tremendous advance, when compared with the previous attempt. Anyone out there remember the failed Vizzavi branded service, developed by Vivendi (now Vivendi Universal?)
Vodafone live! is now entering a new phase of its development, with Vodafone beginning to roll out the service under licence across its non-controlled markets. SFR will commercially launch Vodafone live! in France as part of a wider co-operation with Vodafone on products and services, and Swisscom Mobile is scheduled to launch its version of the service later this year.
Customers, in the 13 countries where Vodafone live! has launched, can access world leading exclusive content from the world's leading entertainment brands including UEFA Champions League, Tomb Raider, Sony Pictures, The Simpsons and Ferrari.