PlayStation 4 fastest selling video games console of the decade in New Zealand
Posted on 5-Dec-2014 00:01
Filed under: News
As New Zealand gaming and entertainment providers gear up for the busiest sales period of the year, Sony Computer Entertainment New Zealand is celebrating a huge milestone, with PlayStation 4 (PS4) named as the fastest selling video games console release of the decade in New Zealand.
The numbers come from the NPD Group Australia LTD sales figures week ending 23rd November 2014, comparing data against first 52 weeks sell-through data for all console releases from 2005.
This achievement comes in advance of PlayStation celebrating its 20th anniversary in the New Zealand market in 2015.
The company says further to the reception it has received from New Zealand gamers since its release, PlayStation 4 has been a significant driver in category growth since its release. According to data from NPD Group Australia, the Console Hardware category in New Zealand has increased by 92% in value since release of 8th Generation Hardware in 2013, with PlayStation 4 accounting for a substantial 46% of the total category value since its launch.
“As PlayStation powers into its twentieth year in New Zealand, we couldn’t be happier with our position with PS4 at the top spot of the interactive entertainment industry,” said Michael Ephraim, Managing Director, Sony Computer Entertainment Australia and New Zealand. “I’ve watched this business grow over the 20 years and have had the pleasure of being part of the monumental change in innovation and category growth. Demonstrating that New Zealand truly is a PlayStation nation, PlayStation 4 is now the fastest selling home console of the decade, and reflects the passion of our players, our partners and the quality of the PlayStation offer.”