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Sony delivers new mid-range smartphones with Xperia M4 Aqua

Posted on 3-Mar-2015 10:25 | Filed under: News

Sony delivers new mid-range smartphones with Xperia M4 Aqua
Sony Mobile is changing its mid-range device strategy with the introduction of Xperia M4 Aqua - a smartphone bringing Sony’s leadership in camera, design, battery and performance to an accessible price point. This is Sony’s first octa-core 64-bit smartphone, featuring the Qualcomm Snapdragon 615 processor with integrated 4G LTE connectivity and up to two-day battery life.

“Xperia M4 Aqua represents our renewed mid-range focus - with no compromises” said Peter McKeon, Managing Director Oceania at Sony Mobile Communications. “Offering the most popular standout features made famous by our Xperia Z Series; camera capability, two-day battery life and waterproofing - Xperia M4 Aqua brings a proposition and price, products in this section of the market simply cannot match.”

Xperia M4 Aqua’s 13MP rear camera is powered by Sony’s Exmor RS mobile sensor with a large F2.0 aperture, and ISO 3200 sensitivity. Its digital compact camera technology and intelligent Superior Auto Mode simplifies automatically senses up to 52 different scenarios, for vivid shots in low-light or strong backlight every time.

Just as with the rear, the 5MP front-camera has a super wide-angle lens with an 88° field of view and Portrait Retouch allows users to add finishing touches. The popular selfie editing feature sits alongside Sony’s full suite of preloaded Xperia Camera apps, including other favourites; Sound Photo for adding a short clips to your pictures and Movie Creator, which automatically converts your pictures and videos into snappy thirty second vignette clips - which makes collecting memories or sharing on social media, super quick and easy.

Crafted from the ground up, Xperia M4 Aqua has a tempered glass display, with the thin 136g waterproof (IP65/8 rated) body reengineered for cap-less microUSB charging, offering flexible usage. The 5" HD glass display supports 1280x720 pixels. The phone comes with 2GB RAM and 8GB/16GB storage versions with support to 32GB microSD cards.

Xperia M4 Aqua will be available in classic White, Black and also fresh Coral. Sony’s adopted the same subtle principles in its take on Android 5.0 Lollipop’s material design, in keeping with that distinctive minimalist approach to user interface, interactions and native apps.

Xperia M4 Aqua will come with the new look Xperia Lounge Silver, bringing apps, software updates, entertainment, bespoke offers and tips delivered throughout the product lifecycle. As part of this, you’ll be able to enjoy bonus film clips and television episodes4 through the Privilege Plus Movies app5.

The new smartphone is rated for up to two-day battery life with a 2400MAh battery, eliminating the need for regular charging. If needed users can activate Battery STAMINA Mode to optimize how the battery is used and Ultra STAMINA Mode to keep the phone running on its core functions for up to a week.

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