Exactly on 11st November 2003 at 11:11a.m. German time, the Carnival season starts in SoftMaker's hometown of Nürnberg - world-famous in Germany for its festivities!
Apparently it is customary to do some crazy things on the day Carnival starts. Following this rite, SoftMaker will be offering 1,111 TextMaker packages for EUR 11.11 or US$11.11 each - your choice of TextMaker for Windows, Linux, FreeBSD, Pocket PCs, or Handheld PCs.
This offer is valid exactly one day, which is about as long as they need to come to their senses again.