The New Zealand office of Toshiba (Australia) Pty. Limited, Information Systems Division (ISD), has announced a new
go-to-market strategy for New Zealand, reflecting its commitment to providing specialised local service across all its partners and customers.
Following a move into specialised market segments by resellers, the updated program includes a revised channel structure that introduces new partner categories based on areas of expertise and reflects the changing business climate and competitive landscape. Channel branding has also been updated in line with the changes to help customers identify the reseller with the
specialised expertise most relevant to their needs.
Toshiba continues to invest strongly in the channel. "We are the only major PC hardware vendor with a 100 per cent channel model," said Steve Ford, New Zealand Country Manager for Toshiba ISD. "We are proud of this differentiation and stand with our channel partners in offering an alternative.
"We are constantly evaluating with our partners how to provide the best level of service tailored to specific customer requirements from consumer and small-to-medium business through to enterprise, education and government."
Responding to partner and customer needs, the new Toshiba Authorised Reseller categories are based on areas of expertise and specialisation:
MobilePlus - Include those who specialise in advanced mobile computing solutions and services for business applications. Their expertise is in mobile computing applications for all kinds of organisations, from small to large enterprise and government. MobilePlus partners receive regular product and technical training from Toshiba and have direct access to
Toshiba technicians and product specialists working together on product planning, project management and application development.
MobileEd - are those who specialise in advanced mobile computing solutions and services for school and tertiary communities. These organisations specialise in Toshiba's School Notebook Access Program (SNAP) and the technology needs for teachers, students and their parents. Schools in particular benefit from the planning, implementation, training and support
that MobileEd resellers can provide.
MobileLife - are those resellers who specialise in mobile computing products for personal, home and small office use. Their focus is on personal solutions which also support individual business applications. MobileLife stores are conveniently located and easily accessible for the whole family to take time out and choose the right computer and accessories for all their needs.