Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
The future of CRM is mobile, wireless and Web-based
Posted on 17-Nov-2003 20:33 | Tags Filed under: News



It’s no secret that customer relationship management has grown into a major cog in the enterprise engine. Yet CRM, by its very nature, is fraught with challenges.

As a result, a growing number of enterprises are focusing their efforts on building a more comprehensive CRM model – one that relies not only on call centers and leading-edge software to provide detailed information about customers, but also on mobile, wireless and Web-based systems. Rod Adkins, General Manager, Pervasive Computing, IBM, writes in his article “Making CRM Pay” that by developing a more holistic, seamless and integrated approach, organizations are improving the quality of customer sales and service as CRM becomes pervasive – moving from the desktop to the palmtop.

"As a result, a growing number of enterprises are focusing their efforts on building a more comprehensive CRM model – one that relies not only on call centers and leading-edge software to provide detailed information about customers, but also on mobile, wireless and Web-based systems. By developing a more holistic, seamless and integrated approach, organizations are improving the quality of customer sales and service as CRM becomes pervasive – moving from the desktop to the palmtop.

... That’s where pervasive CRM enters the picture. By connecting to live data, it’s possible to ratchet up performance and reduce errors associated with the double and triple data-entry cycle that’s typical when companies rely on paper or a mix of mobile and connected systems.

... Instant messaging is proving to be another useful and productive tool in business environments because it provides customers with an immediate one-to-one level of interaction."


More information: http://www.ibm.com/news/us/2003/11/142b.html...

comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Tivo CGA Claim October 2017
Created by minimoke, last reply by Jaxson on 23-Mar-2017 19:10 (382 replies)
Pages... 24 25 26


The President Of The USA: Donald Trump
Created by TimA, last reply by joker97 on 23-Mar-2017 15:50 (3612 replies)
Pages... 239 240 241


TiVo Service ending on 31 October 2017
Created by Riggleby, last reply by blakamin on 22-Mar-2017 22:00 (542 replies)
Pages... 35 36 37


Credit card charged without notification.
Created by Michaelfjs, last reply by PaulBags on 22-Mar-2017 18:46 (41 replies)
Pages... 2 3


3x Harvey Norman 55" 4K TVs $1,188 --> Which One?
Created by Jaxson, last reply by reven on 23-Mar-2017 16:23 (36 replies)
Pages... 2 3


Decent quality media player
Created by ajw, last reply by lchiu7 on 22-Mar-2017 19:01 (15 replies)

Recommend me a torch
Created by E3xtc, last reply by jpoc on 23-Mar-2017 19:06 (14 replies)

Terrorist attack on London
Created by Rikkitic, last reply by cadman on 23-Mar-2017 19:16 (13 replies)