Sony Ericsson is launching a combined tri-band GPRS and Wi-Fi PC Card, called the GC79 PC Card Modem, with a guerrilla and buzz PR campaign that aims to “Free Office Workers”.
The GC79 slots into most laptop computers and gives access to the Internet, emails and corporate network from anywhere, anytime. To support the “Free the Office Worker” campaign, Sony Ericsson commissioned social trends expert, James Harkin, to examine the effect of wireless technologies now and in the future.
James Harkin’s research demonstrates how combining GPRS and Wi-Fi technology will revolutionise office environments freeing desk-bound workers to work wherever they choose.
The new dual connection card combines the pervasiveness of GPRS mobile coverage with the power of a laptop with a Wi-Fi connection, to address the needs of mobile professionals who account for 48% of the workforce in Europe.
The GC79 will free the office worker as it is easy-to-use, affordable and converts ‘down time’ into ‘up time’ across five continents, operating at maximum speeds of up to 11Mbps in public Wi-Fi hotspots, such as airport lounges, cafés, offices, trains – and soon on aeroplanes.
Where Wi-Fi is unavailable, users can easily use GPRS for Internet connection or HSCSD to dial-in to the Intranet or corporate networks.
The GC79 utilises wireless LAN 802.11b, a wireless radio technology, which is experiencing tremendous market growth. Already the most frequently used Wireless
LAN (WLAN) standard worldwide, it provides very good performance with a distance of typically 100 m (300 ft) from the access point. The GC79 GPRS/WLAN PC Card is Wi-Fi certified which lets users easily access public hotspots.
The built-in antenna of the GC79 lets users keep it out of sight in a laptop at all times giving convenient, instant access – and because it is powered by the user’s laptop, no extra chargers or cables are needed.